By Hira Ijaz . Posted on May 10, 2024For marketers, leveraging brand awareness and engagement on social media is an imperative part of growing any business. It’s for this reason that the power of nano influencers can’t be underestimated. With a following of between 100 and 10,000 followers, nano influencers don’t have the biggest presence online, and this can make it easy to […]
By Poll the People . Posted on November 23, 2023Online shopping quietly transformed how we check out. No flashy banners or grand announcements — just a shift that’s making our shopping experiences smoother. This shift, known as the E-commerce Checkout Revolution, holds more importance than we might realize. It’s changing the game for marketers. In this article, we’ll explore how this subtle change in […]
By hripsime . Posted on May 25, 2023The market entered 2023 with the after-effects of the past year’s layoffs and economic declines. The year is experiencing a recession at all costs, and industry leaders share dilemmas in deciding which employees to retain and lay off. Another issue is the employees themselves leaving the company. Top talents expect a top attitude from the […]
By Owen Fay . Posted on February 17, 2023Brand names surround us every minute of our lives. We drink our favorite brand of coffee in the morning, brush our teeth with a definite brand of toothpaste, and drive to work in a familiar car model. Nowadays, almost every name of an object is associated with a brand name, and sometimes the brand in […]
By Owen Fay . Posted on January 27, 2023Product design is an essential aspect of any business. It is the process of creating and developing a product that meets the customer’s needs while differentiating it from competitors. Good product design improves the product’s functionality and usability and significantly impacts the brand identity. Brand identity is the visual and emotional representation of a brand. […]
By Owen Fay . Posted on January 20, 2023Artificial intelligence (AI) and automation have significantly impacted many industries in recent years, and branding is no exception. From creating logos and advertising campaigns to analyzing customer data and managing social media accounts, AI and automation are changing the way that companies create and manage their brand identities. This blog will cover brand identity, its […]