The Impact of Good Product Design on Brand Identity featured image
By Owen Fay . Posted on January 27, 2023

Product design is an essential aspect of any business. It is the process of creating and developing a product that meets the customer’s needs while differentiating it from competitors. Good product design improves the product’s functionality and usability and significantly impacts the brand identity. Brand identity is the visual and emotional representation of a brand. […]

Brand identity and AI featured image
By Owen Fay . Posted on January 20, 2023

Artificial intelligence (AI) and automation have significantly impacted many industries in recent years, and branding is no exception. From creating logos and advertising campaigns to analyzing customer data and managing social media accounts, AI and automation are changing the way that companies create and manage their brand identities. This blog will cover brand identity, its […]