social listening featured image
By Mayur Bhatasana . Posted on February 7, 2023

The importance of being in tune with your customers cannot be understated when it comes to your business. Your customers drive your business by understanding and meeting their needs you can guarantee a good customer base. However, it’s not always possible to have a personal conversation with each and every one of them, but social […]

Brand Research: What it is and how its done featured image
By Owen Fay . Posted on January 17, 2023

Every business is constantly seeking new strategies to achieve a competitive edge, but this doesn’t always result in them introducing an innovative product or service. We often see a lot of competition no matter what industry you are in but very little uniqueness or differentiation. Companies that claim to be unique yet can only show […]