How To Create A Brand Identity That Lasts featured image
By Owen Fay . Posted on January 6, 2023

w Brand identity is the visual aspect of a brand, including elements such as color schemes, logos, typography, and packaging. It is the overall look and feel of a brand and how it is perceived by consumers. A strong brand identity helps establish a brand’s reputation and differentiate it from its competitors. It is important […]

How To Use Your Logo To Build Brand Recognition featured image
By Owen Fay . Posted on January 5, 2023

Brand recognition is the process of creating an association between a company or product and a particular image or identity. It involves creating an identity that customers can easily recognize and remember. One of the most effective ways to do this is through a logo. A Logo is used to visually represent a company’s image […]

By Nico Prins . Posted on January 4, 2023

All business owners aim to attract potential customers, retain existing ones and outdo the competition. Roughly 20% of new businesses don’t make it past the first 2 years; 45% don’t go past the first 5 years, 65% don’t go past the first decade, and only 25% make it past the 15-year mark. With such lean […]

10 Types of brand names featured image
By Owen Fay . Posted on December 14, 2022

A powerful brand name is more than just something that sounds catchy or looks good on your company card. It’s also not powerful just because you appreciate it. It’s powerful because it tells customers something. A name for your business, product, or service can come in many forms. There are abbreviations, metaphors, names that come […]

15 Types of Logos and How to Find the Right One for Your Brand Featured Image
By Owen Fay . Posted on December 9, 2022

We might not notice how impactful and essential a logo is. Just look around you. Chances are there’s a logo on your shoes, shirt, and just about anywhere else around you. These shapes, colors, and icons, whether on billboards or a tab in your browser, are one of the most important components for a business. […]

memorable store name FI
By Owen Fay . Posted on December 2, 2022

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos When you’re starting a new store, one of the first things you need to do is choose a brand name. It’s a big decision, and it’s not one you should take lightly. After all, your store’s name […]