By Owen Fay . Posted on January 6, 2023w Brand identity is the visual aspect of a brand, including elements such as color schemes, logos, typography, and packaging. It is the overall look and feel of a brand and how it is perceived by consumers. A strong brand identity helps establish a brand’s reputation and differentiate it from its competitors. It is important […]
By Owen Fay . Posted on January 5, 2023Brand recognition is the process of creating an association between a company or product and a particular image or identity. It involves creating an identity that customers can easily recognize and remember. One of the most effective ways to do this is through a logo. A Logo is used to visually represent a company’s image […]
By Nico Prins . Posted on January 4, 2023All business owners aim to attract potential customers, retain existing ones and outdo the competition. Roughly 20% of new businesses don’t make it past the first 2 years; 45% don’t go past the first 5 years, 65% don’t go past the first decade, and only 25% make it past the 15-year mark. With such lean […]
By Owen Fay . Posted on December 14, 2022A powerful brand name is more than just something that sounds catchy or looks good on your company card. It’s also not powerful just because you appreciate it. It’s powerful because it tells customers something. A name for your business, product, or service can come in many forms. There are abbreviations, metaphors, names that come […]
By Owen Fay . Posted on December 9, 2022We might not notice how impactful and essential a logo is. Just look around you. Chances are there’s a logo on your shoes, shirt, and just about anywhere else around you. These shapes, colors, and icons, whether on billboards or a tab in your browser, are one of the most important components for a business. […]
By Owen Fay . Posted on December 2, 2022