memorable store name FI
By Owen Fay . Posted on December 2, 2022

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

When you’re starting a new store, one of the first things you need to do is choose a brand name. It’s a big decision, and it’s not one you should take lightly. After all, your store’s name is one of the first things customers will see, and it will be a big part of your store’s identity. Choosing a name for your store is an important decision, but it doesn’t have to be a difficult one. Just keep these tips in mind, and you’re sure to come up with a great name for your business.

The Importance Of A Good Name For Your Store

Your store’s name is important for many reasons.

  • It’s one of the things potential customers will see first and it will help them decide whether or not to come in.
  • A good name will make people curious and want to check out your store.
  • A store name will help your store stand out from the competition. With so many stores out there, you need a name that will make people remember yours.
  • Having a good store name will help build your brand. A strong brand will make people loyal customers and help you attract new ones.

How To Come Up With A Great Name For Your Store

Store name test

There are a few things to keep in mind when coming up with a name for your store.

  • Make sure the name is easy to remember. A catchy name will help customers remember your store and make it easier for them to find you online or in a directory.
  • Choose a unique name. A unique name will help your store stand out from the competition.
  • Ensure that the name reflects the type of store you are running. A name that is too generic may be forgotten, but a name that is too specific may turn customers away.

There are a few methods to come up with a good name for your store, the best include brainstorming, collaboration, and getting help from online tools. Here are a few ways to help find a store name:

  • Write down a list of potential names and then ask for feedback from people around you.
  • Brainstorm with your team, friends, family, or anyone else to come up with as many names as possible.
  • You can also try using a name generator to get some ideas. Once you have a few potential names, run them by a few trusted friends or family members to get their opinion.
  • Once you have a list of potential names, head to Poll the People and launch a test to find the name that fits your store. 

How To Avoid Common Naming Mistakes When Choosing A Name For Your Store

When you are choosing a name for your store, there are a few common mistakes that you should avoid in order to make sure that your store name is memorable.

  • A mistake that people often make is choosing a name that is too generic. A generic name can be used for any business.

For example, a name like “The Store” is very generic and could be used for just about any type of business. If you want your store to stand out, you need to choose a name that is specific to your business.

  • Another common mistake is choosing a name that is too long. A long name can be difficult to remember and can be a turn-off for potential customers. Try to keep your store name to two words or less.
  • You also want to avoid choosing a name that is difficult to pronounce or spell. If people can’t pronounce or spell your store name, they are less likely to remember it. Stick to simple, easy-to-pronounce names.
  • Finally,  make sure your store name is appropriate for your business. If you are selling children’s clothes, you wouldn’t want to choose a name that is too adult-sounding.
  • Likewise, if you are selling adult products, you wouldn’t want to choose a name that is too childish.
  • Make sure that your store name is appropriate for the type of products or services that you are selling.

How To Test Brand Names for Your Store Before Making a Final Decision

There are a number of ways to test out different names for your store before making a final decision.

  • One simple way to test store names is to get feedback from your friends, family, or partners. They can give you a basic insight into your ideas.
  • Another simple way to test a brand name is by searching for it on Google, this will show you if the name is taken, if there are similar brand names already established, and if you have a chance to compete for your name.
  • Another way to test brand names is with focus groups or moderated testing services. These methods do give you good results but come at a high cost. Not to mention they take weeks or months to complete.
  • The best and fastest way to test a brand name is with a testing platform like Poll the People. You will get the highest-quality feedback in a matter of minutes, all without wasting your budget. The platform gives you expert-built templates, a built-in user panel, and a robust results dashboard to gain full confidence in your brand name before launch.

brand name test

How To Get Feedback On Potential Names For Your Store

When it comes to naming your store, it’s important to choose a name that is unique and memorable. But how can you be sure that the name you’ve chosen is the right one?

  • You can get feedback on your potential store name by asking friends, family, and other trusted people for their opinion.
  •  You can also post the name on social media and see what people think.
  • The best way is to launch a brand name test with Poll the People. Our automatic response rejection takes out the poor responses so they don’t appear in your results giving you only the best feedback on your test. On other platforms, you will get about 80% ok responses. These platforms will still include the other 20% of bad responses in your results giving you results that aren’t valuable. On our platform, you get 95-100% of the responses you need because we reject the 20% of bad responses before you ever see them.

Once you’ve gathered feedback, take some time to analyze the insights you now have. Ultimately, you’ll need to make the decision about what name is right for your store. But getting feedback from others can help you make sure you’re on the right track.

brand name test results

How To Trademark Your Store’s Name.

To trademark your store’s name, you will need to file a trademark application with the United States Patent and Trademark Office. The application must include:

  • The name of your store
  • The goods and or services that your store provides
  • The date on which you first used the store name
  • You will also need to pay a filing fee. Once your application is filed, it will be reviewed by a trademark examiner. If the examiner approves your application, your store’s name will be registered and protected.

If you have any questions about trademarking your store’s name, you should consult with an experienced trademark attorney.”

Bonus Tips

  • Choosing a name that reflects the type of store can be helpful in attracting customers.
  • Choosing a name that evokes positive feelings is more likely to attract customers.
  • Avoid using puns or jokes as your store name.
  • Make sure the name is available. Check to see if the domain name is available and make sure the name isn’t already being used by another business.

Frequently Asked Questions

What are some things to consider when choosing a name for my store?

When choosing a name for your store, you want to pick something that is memorable and unique. You also want to make sure that the name is relevant to what you are selling. For example, if you are selling clothes, you might want to consider a name like Fashionista or Stylez.

Should I use my own name?

If you are the only owner of the store, then using your own name can be a good option. This can make your store seem more personal and trustworthy. However, if you have multiple owners or partners, it might be better to choose a name that is not associated with any one person.

Can I change the name of my store later on?

Yes, you can always change the name of your store later on if you feel like it is not working out. However, keep in mind that changing the name of your store can be confusing for customers and may require you to do some rebranding.

What if I can’t think of a good name?

If you’re having trouble coming up with a good name for your store, you can try brainstorming with friends or family. But the best way to find a brand name with feedback from your target audience is to launch a test with Poll the People.


You want your store name to be memorable for all the right reasons. Follow the above tips and you’ll be on your way to creating a name that will stick in customers’ minds for years to come. Once you are ready to test your store name options, sign up for Poll the People and launch a test in minutes.

Owen Fay

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