By Owen Fay . Posted on August 5, 2022

What is Headline Testing? Headline testing is a process of developing multiple ad title variations that can then be compared by presenting them to different audience segments to understand which one is more powerful, effective, and will perform the best. Headline testing can be done to optimize the heading of a digital ad, article, or […]

By Owen Fay . Posted on August 3, 2022

Over time, banner ads have grown in popularity. In addition to search ads, they can be a fantastic tool to raise brand awareness, traffic, and conversions. High-traffic areas on websites are used to display banner ads, which can raise brand awareness and provide clicks, sales, and leads. The front, bottom, or side of a webpage […]

By Juliette Anderson . Posted on July 28, 2022

One of the significant factors overlooked in web design is usability. Therefore, it should be considered when designing any website, whether it’s an eCommerce site or one that provides basic product information. However, usability doesn’t stop there. After you launch a site, usability testing will dictate what changes need to be made on the live […]

By Owen Fay . Posted on July 27, 2022

Every marketer and ad manager understands the value of A/B testing because it allows us to compare different designs and validate a direction for ads with live feedback. A/B testing is a strategic approach for comparing designs, concepts, features, and other resources. This method of testing can be a useful tool if you want to […]

By Owen Fay . Posted on July 26, 2022

If you had joined us in the office a few months ago today, you would have found a team looking for a way to boost awareness, increase traffic, and honestly get some validation that we had a really good service to offer. Flash forward two months and the Google Headline Optimizer by Poll the People […]

By Owen Fay . Posted on

As marketers, it can be hard to know if a campaign will work as intended before launch. A lot of the time we rely on click-through, conversion rates of past campaigns, and other assumptions before going live, but that’s after you’ve built all of the ads or resources. There are some common ways of testing, […]

By Owen Fay . Posted on July 15, 2022

Prototyping can be one of the best ways to understand how your final product or concept will work. It is an experimental process where design teams adapt ideas into tangible forms from paper to digital. Teams build prototypes of varying levels to understand design concepts and test them on users. The ultimate goal is to […]

By Owen Fay . Posted on July 6, 2022

Are you utilizing landing pages but don’t know if they’re optimized for your ads or users? Landing pages can be a great way to convert more users, focusing your landing pages on exactly what users are looking for can create more sign-ups, subscriptions, and sales. A landing page is a stand-alone web page designed expressly […]

By Owen Fay . Posted on

Are you running A/B tests on your Google or Facebook ads but struggle to get the volume needed to give you confidence in one campaign over another? Many companies and marketing teams deal with this issue. You need proof that your ads are effective, whether the goal is boosting revenue, building brand recognition, or generating […]

By Owen Fay . Posted on June 27, 2022

Businesses today are more concerned than ever with producing user-friendly products, services, and designs, which means they need to understand their users to meet their needs and expectations. A major gap exists between how teams build their concepts and how they learn from users. Obtaining user feedback can take days or weeks and typically involves […]