How To Make A Logo Online Without Hiring A Designer Featured Image
By Owen Fay . Posted on January 11, 2023

Making a logo online without hiring a designer can be a great way to get a professional-looking logo. It can also be a  way to express your creative side and come up with a unique logo for your business or organization. The process of creating a logo online involves a few steps and some basic knowledge about design.

When creating your brand’s logo, it is important to understand the type of logo you want to create, choose the right logo creation tools, create multiple variations of the design, and validate and compare your logos with your target audience. This article will give you a guide to creating your own logo, how it’s done, and some tips for getting the most out of logo design.

Benefits Of Creating Your Own Logo

Creating your own logo can be a fun and rewarding experience. It can also be a great way to express yourself and your business. Here are some of the benefits of creating your own logo:

Saves Cost

One of the most obvious benefits of creating your own logo is the cost savings. Hiring a professional designer can be expensive and often unnecessary for businesses just starting out. With a little bit of research and effort, you can create a logo that looks just as professional as one from a professional designer without the hefty price tag.


Creating your own logo can also give you the opportunity to make it unique. You can customize it to fit your needs and showcase your business personality. It’s important to create a logo that stands out; no one knows your unique selling point better than you. Creating your own logo allows you to incorporate your brand message and values into your design.


Another great benefit of creating your own logo is the flexibility it provides. You can tweak and adjust it as needed without having to wait for a designer to make the necessary changes.


When you create your own logo, you have full ownership of it. This means you can use it however you want and not worry about anyone else using it. Ownership over your logo means you can make any adjustments without consulting a designer or worrying about their other designs.

Saves Time

Creating your own logo can also save you a lot of time. Instead of waiting for a designer to make the changes you need, you can make them yourself. This can be especially beneficial for businesses that need to make quick changes to their logo in order to keep up with changing trends and customer preferences.

Logo Design Software Comparison

Logo design software can be a great tool for businesses and individuals who want to create a professional-looking logo without having to hire a designer.

Different types of logo design software are available, and it can be difficult to know which is the best for your project. Thus, it’s important to compare different types of logo design software to make sure you choose the one that will best meet your needs.

When comparing logo design software, there are several factors to consider.


Some logo design software is free, while others can cost hundreds of dollars. If you’re on a tight budget, you’ll want to make sure you choose software that fits into your budget.

Features and Capabilities

Some logo design software may be very basic, while other software may offer more advanced features. Make sure the software you choose offers enough features to meet your needs.

Ease of use

There are logo creation tools that are very user-friendly, allowing anyone to jump in and create a logo without design experience. However,  there are more advanced tools that offer more features and flexibility but require some knowledge of design. Make sure you choose software that works with your experience level and allows you to easily create a logo.

Customer Support

If you encounter issues when designing, you might need help from support, but some tools don’t offer guidance. Make sure you choose software that offers good customer support to make sure you get the help you need when you need it.


Make sure the software you choose is compatible with your existing computer system. This will ensure that you can use the software without any problems.

Free Logo Design Resources

If you’re looking for a free way to design a logo for your business or organization, you’re in luck: many free logo design resources are available online. Whether you’re a beginner or a professional, you can find great options to create a logo that fits your needs.

4 Free Logo Design Resources Infographic


One of the most popular options is Canva, which has an easy-to-use logo maker that allows you to customize your logo with a variety of templates and shapes. Canva also offers a wide selection of fonts and colors to choose from, and you can even upload your own images to use in your logo. Once you’re satisfied with your design, you can download it and use it for free.

Adobe Illustrator

Adobe Illustrator is a powerful vector-based design program that allows you to create a logo from scratch. You can also use Adobe’s vast library of fonts, shapes, and colors to create a unique logo that stands out from the competition. However, Illustrator only offers a free trial and requires design experience to use effectively. Make sure to consider the volume of use you will get out of the tool and the experience you have before committing to this tool.


Another great option is LogoMakr, which offers a free logo maker with a library of designs and icons. You can customize the logo with your own text and images and download the logo for free. This is a great option if you’re looking for a simple and easy design logo.


Inkscape is a great free vector graphics editor that is easy to use and allows you to create a logo in minutes. You can customize the design with your own images and text and export the logo in different formats. This tool is similar to Adobe Illustrator but comes at no cost, while the platform isn’t as robust as Illustrator, it still gives you all the tools for example, background removal you need to create a great logo.

Step-by-step Guide To Creating A Logo Online

5 steps to creating a logo online infographic

Fortunately, you don’t need to hire a professional designer to create a logo these days. Plenty of online tools and resources allow you to create a logo on your own. This step-by-step guide will walk you through the entire process, from start to finish.

Step 1: Gather Inspiration

The first step in making a logo online is to gather some inspiration. Look around at other logos, both online and in the real world, to better understand the type of logo you’d like to create. Search for logos from other businesses in your industry and logos from different industries. This will help you get an idea of what works and what does not work in logo design.

Step 2: Brainstorm Designs

Once you have a good idea of the type of logo you’d like to create, it’s time to decide on the core elements of your design. Think about the color palette, font, and shape that you’d like to use in your logo. Consider how these elements will work together to create a cohesive design.

Step 3: Choose a Logo Maker

There are a number of options available, so take some time to research and find the best one for you. Look for a logo maker with various templates, graphics, and fonts to choose from. This will make creating a logo that reflects your brand and design aesthetic easier.

Step 4: Create Your Logo

You’ll need to use the tools provided by your logo maker to customize the template to your specifications. Start by uploading your own graphics or logos, or choose from the available options. Then, customize the font, color palette, and shape to match your logo design.

Step 5: Test Your Logo Options

logo testing example image

To validate your designs, convince internal stakeholders, and establish a competitive presence, logo testing can give you the feedback you need. It demonstrates which logo designs and what elements resonate with the target audience.

By testing logos with Poll the People, you will get user feedback from our market research panel that will help you validate your decisions before going live. The feedback will tell you if the design is ready to go or if you need to make changes before launch.

In your results dashboard, you will get quantitative and qualitative data that shows you which design won the test and written feedback that will give you insights on how to improve the design. Follow our guide to logo testing to understand the whole process, it requires no training or experience and will help you find the best logo in a matter of minutes.

Common Mistakes To Avoid When Designing A Logo

There are some common mistakes that people make when designing a logo. Here are five of the most common mistakes to avoid when designing a logo:

Neglecting Research

Before you start designing your logo, you should do some research into what types of logos are popular in your industry and what your competitors are doing. This will give you an idea of what kind of logo would work best for your business.

Bad Colors Decision

The colors you choose for your logo should reflect your company’s values. Make sure the colors you choose are not too bright or dull. Pick colors that are appropriate for your industry and that will stand out from the competition.

Versatility Issues

Your logo should be versatile enough to be used on different media. For example, you want to make sure that your logo looks good on a business card, website, and social media.

Complicated Designs

When it comes to logo design, less is often more. Your logo should be simple and easy to understand. Avoid adding too many elements or making it overly complicated.

How To Protect Your Logo Design

How To Protect Your Logo Design infographic

When it comes to logo design, it is important to protect your artwork from being copied or used without your permission. Making sure your logo is protected is essential for maintaining the integrity of your brand. Here are some tips on how to protect your logo design:

Copyright Your Logo

Copyrighting your logo is the best way to protect it from being used without your permission. Copyright laws give you the exclusive right to use your logo, which means that others cannot copy or use it without your permission. You can copyright your logo by filing a copyright application with the U.S. Copyright Office.

Trademark Your Logo

Trademarking your logo is another way to protect it. A trademark is a type of intellectual property that allows the owner to prevent others from using a similar logo. You can file a trademark application with the U.S. Patent and Trademark Office.

Use Watermarks

Watermarks are a type of copyright notice, which means that anyone who copies your logo must include the watermark. This helps to prevent people from using your logo without your permission.

Use Digital Rights Management

(DRM) is a type of technology that helps to protect digital media from being copied or used without permission. It is a good idea to use DRM when making a logo online, as it will help to prevent people from using your logo without your permission.

Use Strong Passwords

Finally, it is important to use strong passwords to protect your logo design. Passwords will help prevent unauthorized access to your logo, which is essential to protect it from being copied or used without your permission.

Frequently Asked Questions

What is the easiest way to make a logo online without hiring a designer?

The easiest way to make a logo online without hiring a designer is to use a logo maker tool. Logo maker tools are user-friendly and offer a wide range of features that can help you create a professional-looking logo without any design experience.

Do I need to have any design experience to make a logo?

No, you don’t need to have any design experience to make a logo. Logo makers are designed to be user-friendly and intuitive, meaning anyone can create a logo with the right tool. You can easily customize your logo with the help of logo makers’ built-in tools and templates.

What kind of features should I look for in a logo maker?

When looking for a logo maker, you should look for one that offers a wide range of features. Features like custom fonts, shapes, colors, and icons can help you create a professional-looking logo. You should also look for a logo maker that offers a library of ready-made logos, which can be a great starting point for creating your own logo.

How much does it cost to make a logo with a logo maker?

Many logo makers offer free versions of their services, so you can create a logo without having to pay anything. Some logo makers also have paid plans, which may offer more features and customization options. Prices can vary depending on the logo maker, but they are generally very affordable.


Overall, creating a logo online without the help of a designer is a great way to save time and money while still having a great logo to represent your brand. With the right tools and resources, you can create a professional, eye-catching logo that is true to your brand’s identity.

It’s important to remember to get feedback from your target audience, they will tell you if the logo you created fits the business or if it needs fixing. When you have your designs ready, sign up for Poll the People and launch a logo test in minutes. Have fun and experiment with different designs to find the perfect logo for your business!

Owen Fay

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