While impressive marketing techniques may drive a huge amount of traffic to your website, the real challenge is how to convert these visitors into leads.
Marketers are constantly on the lookout for ways to improve landing page conversion rates.
If you own a business, you must have spent time and resources to design impressive landing pages for your website. But it is disheartening to see these landing pages fail to generate leads as expected.
There could be several reasons your landing pages need higher conversion rates. But the good news is that with the right tweaks and adequate user testing, you can improve your landing page conversion rate and acquire qualified leads at a lesser cost.
Are you excited to know how you can improve your landing page conversion rate? These top 8 actionable and expert-approved techniques are a great way to get you started.
Let’s get rolling.
8 Proven Ways to Improve Your Landing Page Conversion Rate
If your landing page conversion rate is not hitting the desired sweet spot, it’s time to rethink several elements, including design, content, and technical aspects.
Here are 8 techniques you can adopt to supercharge your landing pages and improve their conversion rate.
1. Improve Landing Page Loading Speed
Do you know that slow-loading landing pages can drastically bring down your conversion rate?
That’s right. According to a study conducted by Portent, a landing page that loads in 1 second has a 5 times higher conversion rate than a page that takes 10 seconds to load.
Image via Portent
Alt text: Graph comparison of site speed vs. conversion rates
And what’s the solution? Work rigorously on speeding up your website and ensure that your landing page loads in 1-2 seconds.
Whether you are an eCommerce business offering SaaS products like lead generation software, a hospitality business, or anything else, you need to have lightning-fast landing pages if you want to improve your landing page conversion rate.
2. Write Impressive Headlines
When your visitors come to the landing page, they first read the headline.
So, optimize your landing page headlines to capture your potential customer’s attention in the initial few seconds.
Write clear, concise, positive, and targeted headlines that trigger emotions of excitement or build curiosity. That’s how you nudge them to make a decision.
3. Enhance Its Visual Appeal with Videos
It is no secret that humans respond better to visuals than plain text.
That’s why one of the thumb rules is to minimize the use of text on your landing pages and enhance its visual appeal by adding images and videos.
Let’s take Headlime’s landing page, for example. With the help of a short video, the website can grab the audience’s attention.
Image via Headlime
Alt text: Screenshot of Headlime’s landing page
You can experiment with various videos, including product demos, customer testimonials, explainer videos, and much more. You can even find the best video for your audience before launching a landing page by testing video options on our platform.
Because videos engage better and connect well with your readers, they can improve your landing page conversion rate to a great extent.
4. Write an Irresistible CTA
There are default CTAs, and then there are smart CTAs—no points for guessing which one has the better conversion rate.
Hubspot says that a smart CTA has a conversion rate that is 202% better than a default CTA.
So how do you write a smart CTA?
- Ensure it grabs attention instantly
- Make it personalized
- The CTA should make a specific request
- It should provide a clear path forward
- It should push the readers to act
Once you have written CTAs that tick all the boxes, you can use Poll the People for CTA testing. Choose the one that impresses the audience the best.
Take a look at how Attrock captures the attention of the reader by presenting valuable data and then seals the deal with a personalized CTA. Such a CTA can certainly improve your landing page conversion rate.
Image via Attrock
Alt text: Screenshot of Attrock’s landing page
5. Optimize for Mobile
We are living in a mobile-first world, and mobile devices account for 59% of website traffic globally.
But sadly, many business owners ignore optimizing their landing pages for mobile, which can result in a low conversion rate.
Your customers shouldn’t have to switch to a desktop to complete a purchase. It’s likely to turn them away, reducing your conversions.
The top-performing landing pages are mobile-friendly.
That means you should ensure that your landing pages are optimized for mobile devices to improve your landing page conversion rate.
6. Enhance Trust with Testimonials and Social Proof
When you are expecting your potential customers to purchase your products or services, they need to be thoroughly convinced. And one of the best ways to win their trust is by adding trust signals like:
- The awards you have won
- Client and customer testimonials
- Top ratings
- Presence on social media
- List of your esteemed clients
All these positive endorsements build the confidence of your buyers and go a long way to help build a loyal customer base.
Your clients and customers trust such social proof more than what you say about your brand. It assures them that they’re making a great choice by getting associated with you.
You can see how Semrush leverages the power of social proof by showcasing its ratings on top review sites.
Image via Semrush
And that’s how you too can improve your landing page conversion rate.
7. Consider Adding a Chatbot
Once your potential buyers get to your landing page, they are bound to have several questions about the product or service.
And they’re unlikely to make a decision without having these questions addressed first.
So, how can you answer their queries and move them up the sales funnel?
A chatbot is one of the best options.
People feel more comfortable interacting with a chatbot to gather more information before making a buying decision.
Being available and ready to help also goes a long way in winning the confidence of your potential buyers. It’ll improve your landing page conversion rate.
8. Test Regularly
Although it may sound cliche, testing is key to the success of your landing page.
Every time you add a new feature, make changes to the appearance of your page, tweak the content, or bring in any change, it needs to be tested.
Landing page testing is the process of evaluating different versions of a landing page to see which one performs better in terms of conversion rate or other desired outcomes. Poll the People is a tool that allows businesses to easily conduct A/B testing on their landing pages by creating polls asking visitors which page version they prefer.
One way to use Poll the People for landing page testing is by creating two different versions of a landing page, each with a unique URL. Then, using the tool’s survey and polling capabilities, businesses can direct visitors to one version of the page and ask them which version they prefer. This allows businesses to gather feedback from their target audience and make data-driven decisions about which version of the landing page is more effective. This will also help you to know what your audience likes and dislikes about your landing page and make necessary changes.
Get Ready to Boost Your Landing Page Conversion Rate
I am sure these techniques have got you excited about generating more leads for your business. These expert-recommended tips can certainly improve your landing page conversion rate when implemented wisely.
A smart approach would be to use some good landing page builders to create a well-designed page and then optimize it. Go ahead and test the techniques shared above and skyrocket your landing page conversion rate.
- How To Retain SEO Ranking After A Redesign - February 22, 2023
- Ultimate Guide: How to Write Brand Names - February 17, 2023
- 10 Best Practices for Using Video in Your Email Marketing Campaigns - February 8, 2023