
With the Droid RAZR M, Samsung Galaxy S III, Kindle Fire HD and a wide variety of others, 2012 has seen the debut of a large number of new Android tablets and smartphones. Meanwhile Apple has rolled out a new version of the iPhone, two new iterations of the iPad, along with the iPad mini. Chitika Insights examined how this stream of the latest and greatest products has shifted the use of Apple’s iOS and Google’s Android.
With the Droid RAZR M, Samsung Galaxy S III, Kindle Fire HD and a wide variety of others, 2012 has seen the debut of a large number of new Android tablets and smartphones. Meanwhile Apple has rolled out a new version of the iPhone, two new iterations of the iPad, along with the iPad mini. Chitika Insights examined how this stream of the latest and greatest products has shifted the use of Apple’s iOS and Google’s Android.
To quantify this study Chitika Insights conducted a user agent analysis on billions of ad impressions, spanning a 6 month time frame from May 27th, 2012 to November 27th, 2012. Looking only at impressions coming from an iOS or Android device, we were then able to observe the difference in Web traffic volume from these operating systems.
Despite all the new Android and Apple devices that have been released over the past six months, little has changed in the overall Web traffic distribution between iOS and Android. iOS’s share has hovered around 65%, while Android largely has stayed around 35%, the OS hit a peak of 40% in late August thanks partially to strong Samsung Galaxy S III sales. Apple then regained some share with the release of the iPhone 5 in the September timeframe.
Although these devices created a shift of a few percentage points shortly following release, thanks to Apple’s debut of three new devices, including the iPhone 5 this fall, its bump has been gradual, but more sustained. With Apple’s loyal fan base and unique ability to build a tremendous degree of hype around every product launch, the company has made quick sell outs of new devices and high demand a regular occurrence.
While third-party and our own observations have pegged smartphone Web traffic share as a near-tie, Apple has a decided advantage in the tablet market, where its iPad is unquestionably the hottest seller in the sector. This advantage is the largest contributing factor to Apple’s lead over Android.
This data may also suggest that users largely don’t switch between different OS’ when they upgrade their device. Should this be true, manufacturers of Android devices are competing more with each other for customers, while Apple is in little danger of having its user base dwindle.
- Content Testing and Measurement: How to evaluate and run a test. - June 27, 2022
- Rapid User Testing: Learn and Act Faster with User Insights - June 27, 2022
- Quantitative and Qualitative Research, Why you Need Both - June 24, 2022
Do CTA Button Clickers Convert More Than Keyboard Users? - Chitika Insights
Do Apple Users Search More Than Android? - Chitika Insights
What Hours Are Mobile Users Most Active? - Chitika Insights
Android Devices: Droid Dominant, Evo Catches Nexus - Chitika Insights
April Tablet Update: Samsung Galaxy Tablets Show Continued Growth - Chitika Insights
Chitika Insights Unveils Most Comprehensive Tracker Ever for Internet Usage Trends - Chitika Insights
The Value Of Google vs Bing Traffic [2022] - Chitika Insights
Chromebook Struggles To Make its Mark - Chitika Insights
Firefox 6 Takes Off, up to Over 8% of Traffic - Chitika Insights
HTC Status Report: One Users Generate 40.6% of HTC Smartphone Web Traffic - Chitika Insights
How Many Web Surfers are Ready for HTML5? - Chitika Insights
Hour-by-Hour Examination: Smartphone, Tablet, and Desktop Usage Rates - Chitika Insights
Tablet Market Update: December 2012 - Chitika Insights
Chrome for iOS Grabs 1.5% Share of iOS Browser Market - Chitika Insights
Ice Cream Sandwich Slowly Enters Market; New OS Seen on .4% of Android Web Traffic - Chitika Insights
Internet Explorer 6, Alive By The Hand of IT Departments - Chitika Insights
iOS 7 Beta Adoption Accelerates Rapidly Past Previous Highs - Chitika Insights
iOS, Not Android, Users More Adventurous in Browser Choice - Chitika Insights
iOS passes Mac OS in Share of Web Traffic Propelled by Sales for Mobile and Tablet Devices - Chitika Insights
Local Searches Constitute 24% of Google Queries - Chitika Insights
June Tablet Update: iPad Usage Share Surpasses 84% - Chitika Insights
Kindle Fire HD Makes up 11% of all Kindle Fire Traffic One Week after Launch - Chitika Insights
Study: Mobile Couponing Habits by Product Categories - Chitika Insights
Room for Growth: Microsoft Surface Only Generates 0.13% of All Tablet Web Traffic - Chitika Insights
Our Referrer Distribution Methodology: A Chitika Special Report - Chitika Insights
Post-Launch Study: Windows 8 Adoption Lags Behind Mountain Lion - Chitika Insights
Pre-Product Launch Roundup: OS X, iOS Version Distribution - Chitika Insights
Q3 UK Tablet Update: iPad Usage Share near 75%, Amazon Sees Sizable Gain Since April - Chitika Insights
Record Sales Help Boost Online Activity in Competitive Tablet Market - Chitika Insights
Report: Tablet Shipment Numbers Grossly Overrepresent Usage - Chitika Insights
Samsung Galaxy S5 Adoption Outpaces Predecessor in North America - Chitika Insights
Six-Month Study: Apple iOS Users Consume Growing Amount of Web Traffic - Chitika Insights
Study: Mobile Web Traffic Up 35% in Under a Year; PC Web Usage Peaks Early Morning - Chitika Insights
Study: Windows 8 Release Preview Slow to Gain Traction - Chitika Insights
Study: MSIE Sees Greatest Traffic During Work Day; Chrome Picks up in Evenings - Chitika Insights
The Value of Google Result Positioning - Chitika Insights
Surface vs Ipad For Work - Chitika Insights
Update: Ice Cream Sandwich up 525% in Four Months, Jelly Bean Rolls Out - Chitika Insights
What’s the Word Count? Ask.com Sees Highest Word Count Across Engines - Chitika Insights
Windows Phone 7 Outnumbered by… Windows 98? - Chitika Insights