Market research is a crucial aspect of any business strategy, as it helps companies gain insights into customer needs, preferences, and behaviors. In the past, market research was a tedious and time-consuming process, involving lengthy surveys and focus group discussions.
However, with the advent of technology, conducting market research has become more accessible and efficient. In recent years, AI-powered survey tools like Poll the People have revolutionized the market research industry.
Poll the People and SurveyMonkey are two of the most popular survey tools used by businesses worldwide. Both platforms offer a range of features and functionalities that help businesses design and conduct surveys, analyze results, and gain insights into customer behavior.
However, the key difference between these two platforms is the integration of AI-powered tools and techniques that make survey analysis faster, more accurate, and more insightful.
In this blog post, we will compare and contrast Poll the People and SurveyMonkey and examine how AI-powered surveys are changing market research.
Poll the People: An Overview
Poll the People is an AI-powered survey tool that provides businesses with real-time insights into customer behavior. The platform leverages AI algorithms to analyze survey data and provide businesses with actionable insights that can help improve customer engagement and drive business growth.
One of the key features of Poll the People is its ability to create quick head-to-head comparison surveys that can quickly help make decisions. This allows businesses to gather more accurate and relevant data, while also improving the customer experience. By getting high quality data, you can make more accurate decisions for your business needs.
Another advantage of Poll the People is its advanced analytics capabilities. The platform uses OpenAI (the same AI behind ChatGPT) to analyze survey responses and identify patterns and correlations within the data. This can help businesses identify key trends and insights that may be difficult or impossible to detect using traditional survey methods.
Additionally, Poll the People can generate real-time insights and reports after the survey is done. This is great for analysts and agencies that might be under deadline to provide their market research report to their client or manager.
And last but not least: Poll the People costs about $100 for an individual study and is a fully self-service platform. There are no sales people to talk to and no long contracts to sign (compare that to SurveyMonkey where a contract can start in the low 5-figures!)
Overall, Poll the People is an innovative and user-friendly AI-powered survey tool that can help businesses gain valuable insights into customer behavior. By leveraging advanced analytics and customization options, Poll the People can provide businesses with real-time insights that can help improve customer engagement and drive business growth.
SurveyMonkey: An Overview
SurveyMonkey is a well-known survey platform that has been around for over 20 years. The platform has over 20 million users worldwide and offers a range of survey tools and features, including templates, question banks, and reporting and analysis tools.
One of the key advantages of SurveyMonkey is its ease of use. The platform is designed to be user-friendly, with intuitive drag-and-drop interfaces and customizable templates that make it easy for businesses to create surveys quickly and efficiently. SurveyMonkey also offers a range of customization options, allowing businesses to tailor their surveys to their specific needs and goals.
Another advantage of SurveyMonkey is its robust reporting and analysis tools. The platform provides businesses with a range of reporting options, including real-time dashboards, custom reports, and data exports, that allow businesses to analyze their survey results and gain valuable insights into customer behavior. Additionally, SurveyMonkey offers a range of integrations with other business tools and platforms, such as CRMs, marketing automation tools, and data visualization tools, that allow businesses to easily integrate their survey data into their existing workflows.
SurveyMonkey also offers a range of survey distribution options, including email, social media, and embedded surveys, that allow businesses to reach their target audience through a variety of channels. The platform also offers advanced targeting options, such as geographic targeting and custom panels, that can help businesses ensure they are reaching the right audience.
Overall, SurveyMonkey is a robust and reliable survey platform that has been used by millions of businesses worldwide. The platform offers a range of survey tools and features that make it easy for businesses to create and distribute surveys, and its robust reporting and analysis tools provide businesses with valuable insights into customer behavior.
However, the platform does not currently offer advanced AI-powered survey features, which can limit its ability to provide businesses with real-time insights and actionable recommendations.
Poll the People vs. SurveyMonkey
When it comes to market research, Poll the People and SurveyMonkey are two of the most popular survey platforms available in the market. Both platforms offer a range of features to create and conduct surveys, collect data, and analyze responses. However, there are some significant differences between the two, especially when it comes to the use of AI-powered surveys.
Some of the key differences include:
1. Customization and flexibility
One of the key differences between Poll the People and SurveyMonkey is the level of customization and flexibility offered by each platform. Poll the People allows users to create highly effective head-to-head comparison surveys that result in excellent data quality. In contrast, SurveyMonkey offers a more standardized approach with limited customization options, especially for free users.
2. Use of AI-powered surveys
Another key difference is the use of AI-powered surveys. Poll the People uses OpenAI (the same tech behind ChatGPT) to analyze responses and provide real-time insights into customer behavior and preferences. This allows businesses to make data-driven decisions and optimize their marketing strategies accordingly. In contrast, SurveyMonkey does not offer AI-powered survey analysis, and users have to manually analyze the data they collect.
Pricing is another key consideration when comparing Poll the People and SurveyMonkey. Poll the People starts at $50 for a market research survey with no long-term contracts. On the other hand, SurveyMonkey contracts start in the low 5-figures with long-term contracts.
Overall, while both Poll the People and SurveyMonkey are powerful survey platforms, Poll the People’s AI-powered survey analysis and greater customization options give it an edge when it comes to market research. However, SurveyMonkey’s affordability and ease of use make it a great option for small businesses and startups. Ultimately, the choice between the two depends on individual needs and preferences.
In conclusion, both Poll the People and SurveyMonkey are reputable online survey tools that have contributed significantly to market research. However, the emergence of AI-powered surveys has revolutionized the way data is collected, analyzed, and reported. With the introduction of machine learning and natural language processing, these tools have made it possible to generate insights from large volumes of data in real time, thus enabling businesses to make data-driven decisions.
Poll the People, as an AI-powered survey tool, has the advantage of being able to analyze and interpret data in real time. The use of conversational AI technology enables it to analyze open-ended responses and categorize them based on themes, allowing businesses to identify key trends and insights from the data.
On the other hand, SurveyMonkey’s advantage lies in its extensive features and integrations. It has a user-friendly interface that makes it easy for businesses to create and distribute surveys. However, its analysis tools are limited and you have to grind through each response by hand one by one. This can be tedious and painful for most studies.
While both Poll the People and SurveyMonkey are excellent survey tools, the integration of AI technology in Poll the People gives it an edge over SurveyMonkey in terms of data analysis and real-time reporting. However, businesses should evaluate their needs and choose a survey tool that best fits their requirements.
Ultimately, AI-powered surveys are revolutionizing the way data is collected and analyzed, and businesses that adopt these tools will be able to make data-driven decisions that will give them a competitive advantage in their respective markets.