By Owen Fay . Posted on January 28, 2022Perfectionist? Do you always aim to make the right decision? How would usability A/B testing help you? Is one big test better than many quick tests? There are a lot of different questions people have about the benefits of investing in a testing process. There is no denying the fact that some level of risk […]
By Owen Fay . Posted on January 26, 202275 – 95% of Product Launches Fail Every Year. Let this statement digest first, it’s shocking, right? Imagine spending a lot of money on research, development, marketing, sales, and other resources for a concept that people aren’t interested in. Faulty return on investment is a nightmare for any business. However, the good part about failure […]
By Owen Fay . Posted on January 20, 2022Video content has become one of the most popular types of media, but just making any video content isn’t enough to stand out. If you want to get views and achieve the goals of your video content you need to make sure the audience likes it. Usability A/B testing your videos will give you feedback […]
By Owen Fay . Posted on January 19, 2022Your business is probably running ads, but do you know if they’re working? Whether it’s increasing sales, gaining brand awareness, or lead generation, you need to know that your ads work. There’s no better way to understand how effective your ads are than testing them. Ad testing is the process of presenting different ads to […]
By Owen Fay . Posted on January 18, 2022Feature testing is a software development process where two variations of a feature are presented to a panel of users to determine which one creates the best user experience. Feature tests allow you to validate a new feature for a webpage, app, or business. You gather genuine feedback from users on the best version of […]
By Owen Fay . Posted on January 14, 2022Choosing the right pricing for your product or service can be difficult. Choosing the best price for both your business and your consumers is important to conversions. If it’s too low you risk losing revenue or hurting your business’s value to your customers compared to competitors. Too high and you might push away a lot […]
By Owen Fay . Posted on January 10, 2022Creating brand messaging will convey your brand’s value proposition and establish the language you use in your content. You probably have some ideas for how to market your brand and what you want your audience to take away from your messaging. You’ve narrowed it down to a few options but don’t know what version will […]
By Owen Fay . Posted on January 6, 2022Choosing the right domain name for your business is critical for success. The wrong domain name might give the wrong impression and could be a hassle to change later without hurting your brand or search rankings. That is why it is vital to select the best domain name from the start. When you start it […]
By Owen Fay . Posted on If market research is the “what” consumer insights are the “why”. It gives businesses the information needed to improve engagement, satisfaction, customer retention, and revenue. Where and When You Can Use Consumer Insights Consumer Insights Help Personalize Marketing Today, most companies that want to reach a large audience use mass marketing to create a broad […]
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