By Owen Fay . Posted on January 27, 2023Product design is an essential aspect of any business. It is the process of creating and developing a product that meets the customer’s needs while differentiating it from competitors. Good product design improves the product’s functionality and usability and significantly impacts the brand identity. Brand identity is the visual and emotional representation of a brand. […]
By Owen Fay . Posted on January 26, 2023Design testing is an essential part of the product development process. It helps designers and developers understand how users interact with their products, identify pain points, and make informed decisions about design choices. But with so many design testing techniques to choose from, it can be difficult to know which ones to use and when. […]
By Owen Fay . Posted on November 16, 2022
By Owen Fay . Posted on October 31, 2022Creating videos is quickly becoming a staple for businesses and creators. This engaging visual format is an effective way to communicate information quickly or resonate on an emotional level. Whether your goal is to connect with an audience or push sales conversions, creating high-quality videos is key. Here are nine foolproof tricks to get the […]
By Jinal Lad Mehta . Posted on September 27, 2022A proof of concept (POC) determines whether an idea or feature can be delivered successfully with the right features and performance. A POC is used to generate positive results before you embark on a full-scale development. It’s often used to evaluate the viability of your product ideas and determine the features to include in your […]
By Owen Fay . Posted on September 22, 2022Every year thousands of products and stat-ups fail because there is no demand, a lack of preparation, and many other reasons. Often, these organizations launch without realizing who their target audience is, what their users want, and how they can fill that need. One of the best ways to understand users is to test your […]
By Owen Fay . Posted on September 21, 2022Making user research an essential part of your strategy requires the support of everyone in your organization. Just like when creating campaigns, content, or features, you need to consider the needs and expectations of the users, this is the same internally. You need to understand what’s important to the people you work with, the stakeholders, […]
By Akshita . Posted on September 16, 2022When you develop any product, the primary motivation is to solve an audience’s pain point. But how do you convince your audience about the same, and educate them on your SaaS product’s usefulness? While content marketing helps in establishing your brand authority, you need product-led content marketing to convert the audiences and move them further […]
By Owen Fay . Posted on September 6, 2022Do you know what user experience metrics to track? How many metrics are you tracking? Are you using the right metrics at the right time? There are a number of important metrics to track for user experience, from NPS to CSAT, SUS, and more, it can be difficult to know which ones to track at […]
By Owen Fay . Posted on Making designs more user-friendly, efficient, and interesting can be accomplished through research and design testing. By conducting your own user testing prior to the release of an idea or working with a team to build a new feature, you may very well have experienced this directly. User testing could have been incorporated into your design […]