Book title and cover tesitng deatured image
By Owen Fay . Posted on January 25, 2023

The selection of an appropriate title and cover design are crucial elements in the success of a book. Major publishers often have dedicated teams in place to handle these tasks. It is important to conduct usability tests for various aspects of a book, such as a title, cover, and description before it is made available […]

Brand Research: What it is and how its done featured image
By Owen Fay . Posted on January 17, 2023

Every business is constantly seeking new strategies to achieve a competitive edge, but this doesn’t always result in them introducing an innovative product or service. We often see a lot of competition no matter what industry you are in but very little uniqueness or differentiation. Companies that claim to be unique yet can only show […]

By Poll the People . Posted on December 20, 2022

So, you’re on the hunt for the best free online survey tools? Great to hear that! That means that you understand the importance of obtaining customer feedback. Getting customer feedback used to be a very daunting process, but with online survey tools, this can be done in a matter of minutes. The problem is that […]

By Owen Fay . Posted on December 16, 2022

A company needs to have a product that people want to buy to profit. That’s where product design comes in – developing a product that meets customer needs and wants through a rigorous testing methodology. Product design is crucial to the success of your business. It allows you to create innovative and competitive products that […]

By Owen Fay . Posted on November 17, 2022

Do you get frustrated over how much traffic your website receives? You might feel you have the best product and website, but no one is stopping by. If you’re trying to make your website more visible in Google search results, you’ve probably heard a lot about SEO. But what is SEO? And how can it help […]

By Owen Fay . Posted on November 16, 2022

Do you have a logo you think is great? A brand name you want feedback on? Or another design, concept, or idea you need validated? The best way to understand if it is ready to go live is to run an open-ended test. This kind of test is a research-based testing method that can give […]

By Owen Fay . Posted on November 8, 2022

A logo is one of the most important parts of your business, it represents your brand, can be what customers identify you by, and can have a big impact on your reputation. Consider some of the most successful businesses today, such as Nike or Apple, when you think of them, their logo is the first […]