By Poll the People . Posted on December 20, 2022

So, you’re on the hunt for the best free online survey tools?

Great to hear that! That means that you understand the importance of obtaining customer feedback. Getting customer feedback used to be a very daunting process, but with online survey tools, this can be done in a matter of minutes.

The problem is that there are numerous survey tools, so it’s not easy to make the right decision. Understandably, before opting for paid options, you should examine the free ones first.

We will try to make that decision easier by analyzing the 12 best free tools.

Keep reading to find out which ones are they!

Why should you use online survey tools?

Let’s start with the basics.

Whether you’re interested in gathering customer feedback or conducting market research, surveys can greatly help in that process.

How exactly can they help you?

  • Reduce risks and improve marketing assets
  • Improve customer satisfaction & engagement
  • Test new concepts without painful mistakes

Although survey tools can help you with a large proportion of work, you must evolve as well. For instance, these tools can help you with the technical part, but you are the one who needs to understand what kind of questions need to be asked. You can’t use the same approach to conduct a customer satisfaction survey and to test the waters before launching a new product. The key is to have the questions tailored to your audience. That’s why we decided to present you with versatile online survey tools suitable for different industry branches.

So, let’s see what free online survey tools can be helpful.

Best free online survey tools that you should check out

1. Poll the People

The latest entrant into the survey platform tools, Poll the People has a free option and is tailored to run quick open-ended and head-to-head surveys. Each survey template (e.g., logo testing template) is built by experts and has in-built anti-cheating technology (so that the survey takers don’t cheat with bad responses).

Poll the People

Poll the People is especially suited to test multiple variations. You can get results quickly since Poll the People has an established testing audience, and survey respondents need to say why they made the selection they did — this way, you’ll know they didn’t arbitrarily choose one option over the other.

When your survey is completed, you get excellent AI-powered insights and reports. Responses are neatly displayed in Facebook-style news feedback showing the responses and demographics of all respondents. The platform automatically collects the demographic information of all respondents and displays it using breakdown charts.

2. Google Forms

As you probably know, Google keeps developing different tools meant for improving business results. One of the best and mostly-used tools is Google forms.

Google forms for survey is a great tool that offers unlimited questions and answers. Therefore, all its features are free and available for all users. Also, this tool is very user-friendly. You can easily add new questions, select their types, and add different visuals. For example, you can add your company logo or create any other custom design to improve customer engagement.

Another very important thing is that Google forms offer different ways of data extraction. The responses are automatically sent to Google Sheets, where you can view them, filter, and analyze them in the way that suits your needs. You can also see the percentage of respondents that selected a certain answer, which is extremely useful when defining different patterns.

Google forms accommodate a wide range of integration tools, including a PostgreSQL editor. For instance, survey information collated via Google forms can be exported and stored in SQL and SQLite database servers.

3. SurveyMonkey

Another great tool that you can find useful is SurveyMonkey. This tool is great for shorter surveys. Unlike Google Forms which has no restrictions on the number of questions you can enter, SurveyMonkey has certain limitations (10 questions per survey). However, unless you’re doing some massive research, SurveyMonkey will fully satisfy your needs.

A free version of this online survey tool comes with 40 templates, meaning you’ll spend less time creating them.

Remember that this tool also has a paid option that will provide you with more templates and questions. But, as we said, the free version would be enough if you need to conduct a shorter investigation.

4. Zonka Feedback

Zonka Feedback is a multipurpose, multichannel feedback tool that enables measuring both quantitative and qualitative customer feedback. This online survey tool enables using 30+ question types and 500+ survey templates for almost every industry and unique customer interactions. You can create intelligent and attractive surveys and also collect feedback in the form of polls and quizzes. And the best part is that it has a code-free survey builder, so you do not need coding or technical skills to create intuitive surveys.

The online surveys can be distributed or shared with customers through channels like email, SMS, website, mobile app, software product, QR code, mobile, tablet, and kiosk software.

With Zonka Feedback, you can also enjoy these features:

  • Integrations with CRMs and other business software
  • Survey automation
  • In-meeting surveys in Teams and Slack Surveys
  • Intelligent Reports and Analytics
  • Customization, personalization, survey logic, and answer piping

5. Typeform

Typeform is also one of the most popular online survey tools. In terms of features, it’s pretty similar to SurveyMonkey. You can create as many surveys as you want, but they can consist of 10 questions.

Nowadays, companies pay a lot of attention to customizability, and this online survey tool is well aware of that.

Thus, they worked hard to make customizability one of this tool’s strongest points. Surveys can be customizable, or you can always use the existing templates if you prefer. Typeform also enables users to forward the data to other apps such as Slack, HubSpot, Zapier, etc. Another plus is that you can download the data whenever it suits you.

If you decide to test it, you’ll see that TypeForm checks many boxes when it comes to user-friendliness. With a simple yet modern interface and easy onboarding process, this tool is something worth considering.

6. Lucky Orange

Lucky Orange is one of the most popular online survey tools, and not without a good reason. The real power of Lucky Orange lies in its triggering opportunities. There are 4 survey types based on different segments – browser type, traffic source, rage clicks, and page viewing. As you can tell, this segmentation covers both visitor behavior and customer feedback. A great option for businesses interested in analyzing on-site behavior.

Lucky Orange offers four ways to get your questions answered:

  • Multiple choice
  • Rating
  • Like or dislike
  • Open-ended (for getting more detailed feedback)

This tool offers up to 1000 responses, while the number of questions is unlimited.

7. Jotform

It’s great when a free online survey tool can offer you some pretty sophisticated solutions, and Jotform is one such tool. The maximum number of questions is 100, which in most cases is more than enough.

Although this online form builder has a paid plan, its free options are so developed that you will probably not even consider upgrading.

The free plan offers thousands of templates, more than 100 integrations, and more than 100 widgets such as checklists, eCommerce signatures, PDF embeds, etc.

8. Sogolytics

At first glance, Sogolytics seems pretty similar to SurveyMonkey. Both tools allow unlimited surveys, but Sogolytics also allow an unlimited number of questions. Free online survey tools sometimes come with certain limitations, but as you will see, Sogolytics offers over 20 different question types.

The only limitation is that you can gather up to 200 answers annually. Having that in mind, it would be useful to plan your strategy. Depending on your needs, you can decide to have one or two in-depth surveys or a couple of smaller ones.

9. Survicate

Free online survey tools can’t always offer professional capabilities. But, Survicate is an exception. It offers more than 125 survey templates and a couple of integrations that will allow you to keep up with the results.

Another plus is that Survicate offers NPS solutions. NPS (Net Promoter Score) is one of the most popular customer satisfaction metrics for those who don’t know. By running NPS surveys, you’ll obtain more customer loyalty information and valuable insights for improving customer satisfaction.

10. SurveyPlanet

SurveyPlanet is probably one of the best options when it comes to free online survey tools meant for large surveys. Therefore, it’s very suitable for bigger companies that need to often test large audiences.

This tool offers an unlimited number of surveys, questions, and answers. Also, this tool can offer some templates: employee surveys, research surveys, education surveys, customer surveys, healthcare surveys, and public sector surveys. Thus, if your business falls into one of these categories, it would be smart to consider SurveyPlanet.

11. Crowdsignal

If you are a fan of WordPress, then you will certainly like Crowdsignal. Developed by the same team that stands behind WordPress, Crowdsignal will enable you to create easy yet well-designed surveys.

It offers unlimited surveys and questions, as well as WordPress design themes. Creating surveys resembles the way in which WordPress works – adding elements and fields with a drag-and-drop option. Also, if you are signing in with your WordPress account, that means that you don’t need to create another password.

12. Zoho Survey

Another free online survey tool that has great reviews is Zoho Survey. This tool will allow you unlimited surveys, but you can create 10 questions and get up to 100 responses per survey.

With more than 250 templates, it’s almost impossible not to find the best possible survey type. Zoho Survey also supports all types of questions, but maybe even more importantly, it’s mobile-friendly for IOS and Android devices.


SurveySparrow: Engaging Surveys that Sparkle with Conversations


When it comes to blending ease of use with a flexible feature set, few tools match up to SurveySparrow. This free survey tool can be a perfect choice if you’re seeking to create highly engaging and conversational surveys.

One of the most notable features of SurveySparrow is the option to upgrade to more advanced plans as your business grows. This adaptability and scalability make SurveySparrow a robust tool that can grow with your survey needs over time.


While creating engaging, conversation-like surveys, SurveySparrow is a choice worth considering. The richness of its features combined with its unique approach to surveying offers a refreshing change from the traditional survey tools, especially for businesses looking to foster a two-way communication culture.


Notable Features:


  • Conversational Interface
  • Design Flexibility
  • Intelligent Audience Segmentation
  • In-depth Analytics
  • Multi-channel Distribution
  • Integration Capabilities

Final thoughts

As you can see, the market is full of different online survey tools. Deciding which one is the best is hard to tell because it mostly depends on your business needs and budget. In this post, we tried to cover some of the best possible free options since most businesses want to test the waters without big spending. Contrary to popular belief, free online survey tools can bring many benefits. They are not as limited as some might think – on the contrary, they offer many features, some of which are very advanced, and they can help you do better marketing, whether you’re a large SAAS business, or just a small business looking to better understand your site’s visitors.

If you want to check their paid options as well-great, go for it! Some of the paid tools offer accounts payable invoice automation, so this can make the whole process much easier.

We suggest you take some time and analyze the options we have offered you. Make a list of your priorities – budget, offered features, integrations, reports, etc. Then take a couple of minutes to check which of the mentioned tools matches them. In this way, you significantly reduce the possibility of making the wrong decision.

Have you tried any of the free online survey tools mentioned above? If you have, please feel free to share your impressions in the comments below.

We would love to hear from you!

Poll the People

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