Bad Product Design Featured Image
By Owen Fay . Posted on January 18, 2023

Product design can make or break your business, and the functionality, usability, acceptance, and overall design must be considered before bringing your product to market. It involves researching and identifying consumer needs, conceptualizing ideas, and then designing and testing a prototype. The end goal of product design is to create a functional, visually appealing, and […]

6 Tools to Use in Setting Up Your eCommerce Website featured image
By Owen Fay . Posted on January 11, 2023

Are you planning to build an eCommerce site for your business? Starting an eCommerce site from scratch can be daunting. As soon as you’ve picked the products and services written on your business plan, the next thing that you need to do is to design and launch a highly functioning site. But that isn’t all. […]

By Owen Fay . Posted on January 9, 2023

A logo is more than just a graphic element; it is the face of a brand and can have a powerful impact on how a business is perceived by its audience. We will delve into the psychological principles that go into the creation of a successful logo and how it can influence consumer behavior. From […]

Who is Poll the People user panel featured image
By Owen Fay . Posted on January 5, 2023

Poll the People is one of the most effective user research platforms to help you make data-backed business decisions. As an online consumer research tool for marketers, designers, product managers, and more, our goal is to help you validate and compare assets with feedback from your target audience. Poll the People makes it possible to […]

The Do's And Don'ts Of Building A Logo For Your Business featured image
By Owen Fay . Posted on January 4, 2023

A logo is an important element of your business’s identity and branding. It’s the first thing potential customers and partners will see, so creating a logo that accurately reflects your company is vital. There are some key do’s and don’ts to consider when creating a logo for your business. They’ll guide you on how and […]

By Nico Prins . Posted on

All business owners aim to attract potential customers, retain existing ones and outdo the competition. Roughly 20% of new businesses don’t make it past the first 2 years; 45% don’t go past the first 5 years, 65% don’t go past the first decade, and only 25% make it past the 15-year mark. With such lean […]

How to Humanize AI-Generated Content With Surveys
By Owen Fay . Posted on January 3, 2023

With everyone and their mother using tools like chatGPT and Jasper to create AI-generated content, the million-dollar question becomes: If everyone has chatGPT, how is your article different from others? We’ve seen this story before. About 10 years ago, there was a craze around content farms, and everyone was creating sites with thousands of auto-generated […]

By Owen Fay . Posted on December 21, 2022

A timeless logo is one that grows with your business and is still relevant if you are expanding, adding new products or services, and works for the business no matter where the business goes. A logo is a visual representation of your brand and creates an instant connection with the public. It is a reflection […]

By Owen Fay . Posted on December 16, 2022

A company needs to have a product that people want to buy to profit. That’s where product design comes in – developing a product that meets customer needs and wants through a rigorous testing methodology. Product design is crucial to the success of your business. It allows you to create innovative and competitive products that […]

What Influence Does a Brand Name Have Over Clients Featured Image
By Owen Fay . Posted on

Brand names are an essential means for people to remember a company’s identity; from that, they create their own viewpoints about the company. From the outside, it may seem that the brand illustrates just a name, logo, and colors, but instead, it describes the company’s attitude, credibility, quality, personality, and reliability. They are so powerful […]