The Do's And Don'ts Of Building A Logo For Your Business featured image
By Owen Fay . Posted on January 4, 2023

A logo is an important element of your business’s identity and branding. It’s the first thing potential customers and partners will see, so creating a logo that accurately reflects your company is vital.

There are some key do’s and don’ts to consider when creating a logo for your business. They’ll guide you on how and where to efficiently design your logo. We’ve highlighted the tips in this post so that you can use them for effective logo branding.

Research & Planning: Essential Steps Before Designing Your Logo

Research and planning are two of the most important steps when it comes to logo design, and they should not be overlooked.

Researching existing logos of your competitors and logos from other companies in the same industry is an important part of the logo design process. This will give you a better understanding of what works and what doesn’t when it comes to logo design. It will also help you identify potential design trends that you could incorporate into your logo.


Once you’ve done your research, it’s time to start planning. It’s important to have a clear idea of what you want your logo to look like before you start designing. Think about what you want the logo to say about your brand and how it looks.

You should also consider the purpose of your logo. Is it going to be primarily used for branding or web design? Depending on the purpose, you may want to use different fonts or colors in your logo.

Mood board

Another important part of the planning process is to create a mood board. A mood board is a collection of images, colors, and shapes that will help you visualize what your logo could look like. This will help you stay focused on the overall design concept and ensure that you don’t get distracted by too many ideas.


Setting deadlines for yourself will help keep you on track and ensure that you’re not rushing through the design process.

Creating Your Logo: Tips & Techniques

Image of a person designing a logo

Here are some of the dos and don’ts of creating a logo for your business.


Start With a Concept

Before you start designing, it’s important to come up with a concept that you want your logo to represent. Think about what your business stands for and how you want to be perceived.

Make it Simple

A logo should be simple and easy to recognize. Try to use simple shapes, lines, and colors to make it memorable.

Use the Right Font

The font you use for your logo should be easy to read and appropriate for your business.

Make it Unique

Your logo should be unique and not easily confused with other logos. Try to avoid cliches and try to be creative.

Consider Color

Color can have a big impact on how your logo is perceived. Choose colors that are appropriate for your business and that will stand out from the competition.


Don’t Overdo it

Too many elements and details can make your logo look cluttered and confusing. Keep it simple and clear.

Don’t Copy

Copying another logo or using elements from other logos is unethical and could also land you in legal trouble.

Don’t Use Stock Images

Using stock images as part of your logo can make it look generic and unprofessional.

Don’t be Afraid to Make Changes

If you’re not happy with the design, don’t be afraid to make changes. It’s better to make sure you’re happy with the finished product.

Don’t Forget to Test

Before you launch your logo, test it to ensure it resonates with the target audience and works for your brand. Poll the People offers logo testing that can be done in as little as one hour and is so easy anyone can do it. The platform gives you the templates, user panels, and results you need to find the best logo for your business.

Inforgraphic for the dos and donts of creating a business logo

Color Theory & Logo Design: Picking The Right Colors

Colors can evoke certain emotions in people, so it is important to choose colors that will create the right impression for your business. This is where color theory comes in. Color theory is the study of how colors interact and can be used to create a certain effect. By understanding color theory, you can create a logo that will help your business stand out and make a memorable impression on customers.

A color wheel is an essential tool when it comes to understanding color theory. It is made up of 12 colors and can be used to identify various color combinations.

The primary colors are red, blue, and yellow. These colors can’t be created by mixing any other colors, and they are the basis of all the other colors on the wheel.

The secondary colors are green, orange, and purple, and they are created by mixing two primary colors.

Finally, the tertiary colors are created by mixing primary and secondary colors.

When it comes to logo design, there are a few key points to keep in mind.

  • Pick colors that will represent your brand in a positive way. This means picking colors that are appropriate for your industry and that evoke the emotions you want to convey. For example, if you own a spa or a yoga studio, you might want to use pastel or earthy tones.
  • When choosing colors for your logo, you also want to create contrast. The contrast between colors can make them stand out more and create an eye-catching design. You can use a combination of warm and cool colors, such as yellow and blue or red and green. You can also combine bright and muted colors, such as bright orange and muted purple.
  • Lastly,  make sure that your logo looks good on various backgrounds. This means picking colors that will look good on both light and dark backgrounds. You can use the color wheel to help you pick colors that will look good no matter what the background is.

Font Selection & Logo Design: Choosing The Right Typeface

Image of fonts for logos

When designing a logo for your business, font selection and logo design are two of the most important factors to consider. The right typeface can make or break your logo and can be the difference between a professional logo and an amateurish one. Choosing the right typeface for your logo requires thought and careful consideration.


The first step in choosing the right typeface for your logo is to consider the audience you are trying to reach. Different typefaces evoke different emotions, so make sure that the typeface you choose is appropriate for the audience you are trying to reach.

For example, if your business is aimed at a younger audience, then a bold, modern typeface might be the best choice for your logo design. If your business is aimed at an older audience, then a more classic typeface might be a better choice.


Different typefaces can convey different messages, so it’s important to think about what message you want to communicate to your audience.

Do you want your logo to convey a sense of professionalism and sophistication? Or do you want your logo to convey a sense of fun and playfulness?

Overall look

Finally, you should consider the overall look and feel of the typeface you are considering for your logo. Different typefaces can have different looks and feel, so choosing one that fits your business’s overall aesthetic is important.

For instance, a modern typeface might be the best choice for your logo if you are going for a modern, sleek look. If you are going for a more classic, traditional look, then a more classic typeface might be the better choice.

Keeping Your Logo Design Simple & Memorable

When designing a logo, there are some key points to keep in mind that will help ensure your logo design is successful. One of the most important points is to keep your logo design simple and memorable.

Simplicity is the key to creating an effective logo. A logo should be easy to recognize and remember. The simpler the logo design, the more effective it will be in creating a strong brand identity.

It’s also important to make sure that your logo design is memorable. A memorable logo will stick in people’s minds and help them recognize and remember your brand. Logos that are too complex or use too many colors can be easily forgotten.

In addition to keeping your logo design simple and memorable, it’s essential to make sure that the logo accurately portrays the values and message of your business. A logo should be designed to reflect the values and goals of your business. It should also be unique and stand out from other logos in your industry.

Optimizing Your Logo For Multiple Platforms

Optimizing logo designs image

Having a logo for your business is essential for creating a recognizable brand image. But if you want to maximize your logo’s reach, you should consider optimizing it for multiple platforms. This means making sure that your logo looks great on different types of screens and devices. Here are some tips for optimizing your logo for multiple platforms.

The Type of Logo

You can choose between a vector logo and a raster logo. Vector logos are scalable, meaning you can resize them without losing quality, while raster logos are composed of pixels, so they can only be enlarged so much before they become blurry. Depending on the platforms you plan to use your logo on, you may want to use a vector logo.

Size of Your Logo.

Different platforms have different size requirements for logos. For example, your logo may look great on your website but may be too small for a billboard or a business card. You should consider the size of your logo when designing it, so you can make sure it looks good in any size.

Light & Dark

Third, ensure your logo is optimized for light and dark backgrounds. If you plan to use your logo on different platforms, you should make sure it looks good on both light and dark backgrounds. You should also use contrasting colors so that your logo stands out no matter what background it’s on.

Print & Digital

Make sure your logo is optimized for print and digital platforms. If you plan to use your logo for both print and digital purposes, you should ensure it looks good in both mediums. For print, make sure your logo’s colors are bright and vibrant. Make sure your digital logo is optimized for different devices and screen sizes.

Logo Testing

Testing your logo’s effectiveness and influence by putting it in front of your target audience is the best way to create a logo that works. Poll the People allows you to customize your questions and design a test that gives you valuable feedback. Our expert-built templates, dedicated user panel, and easy-to-understand results dashboard can help you test multiple logos to identify which elements work and which don’t.

logo testing example image


Overall, there are many considerations to keep in mind when building a logo for your business. Following the dos and don’ts outlined in this post can create a visually appealing and effective logo representing your brand. With a little creativity and effort, you can craft an iconic logo that will become an integral part of your business identity.

Once you have your logo design and have considered all of our tips, sign up for Poll the People and launch a logo test. You’ll get the feedback you need to validate a logo for your business.

Owen Fay

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