By Owen Fay . Posted on April 20, 2022

If you’re not testing your checkout pages on real people, you could be losing out on valuable sales.

“The best way to increase sales on your website is to make the checkout process as easy and user-friendly as possible.” -Brian Tracey.

The internet is full of advice on how to design effective checkout pages. But sifting through all of that information can be time-consuming

.That’s why we’ve put together the ultimate cheat sheet on checkout pages. This guide covers everything from design to copy to conversion optimization.

If you’re looking to create or improve your checkout page, this is the resource you need.

What Is A Checkout Page?

A checkout page is a web page where customers can finalize their purchase. This page typically includes a summary of the customer’s order, a form to collect payment information, and a button to submit the order.

Checkout pages are an important part of the ecommerce process, as they give customers a final opportunity to review their order and make sure everything is correct before completing the purchase.

A well-designed checkout page can help increase sales and conversion rates by making the process as smooth and easy as possible.

What Are The Elements Of A Checkout Page?

There are a few key elements that every checkout page should include:

A clear and concise summary of the order: This should include the items that are being purchased, the quantities, the total cost, and any applicable shipping or taxes.

A form to collect payment information: This should include fields for the customer’s name, address, credit card number, and expiration date.

Buttons to submit the order: This should be prominently displayed and easy to find.

In addition to these basic elements, there are a few other things you may want to consider adding to your checkout page to improve the customer experience:

Progress indicator: This can help customers see how far along they are in the checkout process and how many steps are left.

A coupon code field: This can give customers the opportunity to enter a promotional code to receive a discount on their purchase.

Order review: This can give customers one last chance to review their order before completing the purchase.

These are just a few things to keep in mind when designing your checkout page. By including these elements, you can create a page that is both user-friendly and effective in converting visitors into customers.

INFOGRAPHIC: What is a Checkout Page? - Poll the People

How To Create A Checkout Page?

Creating a checkout page is easy, but there are a few things to keep in mind to make sure it’s effective. Here are some tips:

1. Keep it simple

The checkout page should be as simple as possible. Include only the fields that are absolutely necessary, and make them easy to find and fill out.

2. Make it visually appealing

Use images and other visuals to make the checkout page more appealing. This will help to keep people’s attention focused on the page.

3. Use clear and concise language

Use language that is easy to understand. Avoid technical jargon or confusing terms.

4. Offer different payment options

Give people the option to pay with different methods, such as credit card, PayPal, or bank transfer.

5. Provide customer support

Make sure there is a way for customers to get help if they need it. This could include a phone number, live chat, or email address.

Following these tips will help you create a checkout page that is effective and easy to use.

INFOGRAPHIC: How to Create a Checkout Page? - Poll the People

The Best Checkout Pages

According to a recent study, the average online shopper spends 79 seconds looking at a checkout page before making a purchase. The study also found that the longer a shopper spends on a checkout page, the more likely they are to abandon their purchase.

The best checkout pages are those that are designed to make the process of checking out as easy and smooth as possible for the customer. This means creating a page that is easy to navigate and understand, and that includes all of the necessary information and steps in a clear and concise manner.

Some of the key elements that make for a great checkout page include:

– A clear and concise layout that is easy to follow

– All of the necessary information and steps included

– A smooth and easy checkout process

– A page that is optimized for both mobile and desktop devices

Amazon, Apple, Target, Best Buy, and Walmart all have checkout pages that are easy to understand and easy to use. The layout is clear and concise, and all of the necessary information and steps are included. The checkout process is also smooth and easy, and the page is optimized for both mobile and desktop devices. And if you want to have a checkout process as good as those, consider adopting tools that can instantly make that happen. For example, you can improve your checkout process with Rally, a tool that helps offer a seamless customer experience.

INFOGRAPHIC: The Best Checkout Pages - Poll the People


If you want to increase your online sales, you need to create the best checkout pages possible. Here are some tips to help you get started:

  1. Keep it simple – don’t try to cram too much information onto the page.
  2. Make the buttons big and easy to see – you want people to be able to find the “buy” button easily.
  3. Use images sparingly – too many images can make the page look cluttered and confusing.
  4. Use positive language – words like “free” and “guaranteed” can help increase conversions.
  5. Offer a money-back guarantee – this can help reduce people’s fears about buying online.
  6. Include customer testimonials – hearing from happy customers can help reassure people that they’re making a good purchase.
  7. Make the page mobile-friendly – more and more people are shopping on their phones, so it’s important to make sure the page looks good on a small screen.
  8. Use A/B testing – try out different versions of the page to see what works best.

By following these tips, you can create checkout pages that are user-friendly and increase your chances of making a sale.

Sign up for free to test on Poll the People and help us create checkout pages that are easy to use and fast. With Poll the People, you can make sure that everyone has a great experience when shopping online.


Owen Fay

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