10 Content Marketing Tools to Boost Your Engagement in 2023 featured image
By Owen Fay . Posted on January 19, 2023

In today’s digital marketing world, content is the lifeblood of your whole online business presence. Content marketing is no longer a nice-to-have strategy; it’s a must-have one. The thing is, constantly producing content from scratch isn’t a walk in the park.

Thanks to the internet, though. There are robust content marketing tools that can help you have time and energy to focus on scaling your business.

From generating topic ideas to tracking how well the content is performing, here is a list of some high-performing content marketing tools you may need in your content marketing arsenal.

Robust Content Marketing Tools You Can Use

Content writers and marketers can have a lot on their plate. Brainstorming ideas for the next infographics, conducting keyword research, planning explainer videos content, and even scheduling each of them timely.

But, with these content marketing tools, writing and creating content will be a whole lot easier.

#1. Portent’s Content Idea Generator

Portent's Content Idea Generator product image

Portent’s Content Idea Generator is an excellent tool for those in need of content inspiration. It is a simple online tool that works by giving you a topic based on the keyword you entered.

Just enter a keyword related to your business or industry, and the tool will provide you with a content idea. For instance, if you enter the keyword ‘marketing,’ the tool will give you ideas such as ‘The Top 10 Marketing Gurus of All Time’ or ‘The History of Marketing.’

#2. Google’s Keyword Planner

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If you want to generate ideas for blog posts or other types of content around a particular keyword, Google’s Keyword Planner is the tool for you.

Google Keyword Planner is a free tool that’s part of the Google Ads platform. It allows you to research and analyze a list of keywords to see how much traffic they get and how difficult they are to rank for.

#3. BuzzSumo

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BuzzSumo is one of the most popular content analysis tools on the market. It lets you see the most popular content on any topic across all social media platforms.

Just enter a topic or keyword, and BuzzSumo will show you the most popular content related to that topic. You can then use that information to create similar content that is more likely to be popular with your audience.

#4. Hootsuite Insights

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Hootsuite Insights is a social media analytics tool that allows you to track, measure, and analyze your social media metrics.

You can use Hootsuite Insights to track your content performance on social media and see which content is resonating with your audience. You can then use that information to create more content that’s performing well and less content that’s not.

#5. Poll the People Market Research

Poll the People Product Image

Poll the People is an easy-to-use market research platform used to validate digital assets like ads, messaging, copy, and more using responses from a real user panel. The platform helps marketers become superheroes by eliminating roadblocks, driving conversions, and improving overall marketing effectiveness with the power of AI and human intelligence.

You can use Poll the People to test your digital assets with your target audience before going live to optimize and validate based on real feedback. The easy-to-understand results integrated with AI allow you to quickly find what works and doesn’t and how to improve your content marketing.

#6. Google Analytics

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Google Analytics is the go-to content marketing tool many writers and marketers use. Google Analytics is a free web analytics platform that provides insights into your website’s performance.

You can use Google Analytics to track your content performance and see which content resonates the most with your audience. You can then use that information to create more content that’s performing well and less content that’s not.

#7. Canva

canva product image

Content should be so much more than bulky, text-heavy articles. Canva is excellent too for non-designers to create high-quality visuals for their content.

Canva comes in handy for creating illustrations, video thumbnails, text animation, infographics, social media graphics, presentations, and more. With the drag-and-drop feature, it’s an easy-to-use platform that requires no design experience.

#8. Vidyard

Vidyard Product image

Vidyard is a video hosting and analytics platform that allows you to track your performance and see which videos resonate the most with your audience.

You can use Vidyard to create and host videos and then track how well they’re performing. You can then use that information to create more videos that are performing well and less of videos that are not.

#9. Poll the People’s Headline Optimizer

Poll the People Headline Optimizer Product Image

In content marketing, headlines are everything. A good headline can make or break your content. Poll the People’s Headline Optimizer is a tool that helps you write headlines that are more likely to perform well.

Just enter your keyword, and the tool gives you AI-generated headlines that you can test with the dedicated user panel. You’ll get effective headlines and feedback from your target audience on how to improve your headlines for conversions. With statistically significant feedback, you’ll have a great chance of running high-converting headlines. You can then use that information to improve your headlines and ensure they’re effective.

#10. Yoast SEO

Yoast SEO Product Image

Yoast SEO is a WordPress plugin that allows you to optimize your website for Google. Yoast SEO provides insights into how well your website and all the content you put in there are performing on Google.

Thus, the tool provides you with some suggestions on how to improve it. The key features of Yoast SEO include title optimization, meta descriptions, keyword density, and ease of readability.

How to Choose the Right Content Marketing Tool?

Now that you know what types of content marketing tools are available, how do you choose the right one for you? When choosing a content marketing tool, consider the following factors:

  • The type of content you want to create
  • The frequency with which you want to create content
  • The budget you have for content marketing tools
  • Whether you want a tool that is easy to use or one that is more complex

Also, think about what you want to achieve with your content marketing strategy, and then find a tool that will help you achieve those goals. If you want to generate ideas for blog posts, try Portent’s Content Idea Generator.

If you want to track your social media performance, try Hootsuite Insights or Sprout Social. If you want to track your website’s performance, try Google Analytics.

Free trials also help you test each content marketing tool before committing to it.

Wrapping Up

Content marketing is a must-have strategy for any business with an online presence. The right content marketing tools can help you save time and energy while creating content that is more likely to be successful. Those tools mentioned below are an excellent start to building out your content marketing arsenal.

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