The online era has made many significant changes to the way products are communicated and marketed. Now, the marketing trend is starting to move towards digital marketing. So, what is digital marketing?
Digital Marketing: Get To Know About It
Digital marketing can be interpreted as marketing activities or promotion of a brand or brand of products or services carried out through digital media. This marketing aims to reach as many customers as possible in an efficient, relevant, and efficient manner.
If traditional marketing uses print media as a medium, digital marketing uses a lot of online media. In addition, digital marketing offers an easy evaluation of conversion data from the strategies that have been implemented compared to conventional marketing methods. Not only that, the costs of digital marketing are relatively cheaper than traditional methods.
Digital marketing is a marketing activity or promotion of a brand or product using digital media or the internet. Digital marketing has become the most popular method of marketing, with millions of valuable resources to learn best practices, hundreds of digital marketing conferences every year, and an ever-growing number of businesses that focus on digital marketing.
Staffan Ulmert, Editor-in-chief at Theleak. co says “The purpose of digital marketing is to attract your customers and potential customers quickly and instantly. With digital marketing, your poster/video can be seen or read by thousands to tens of thousands of people in one day. different from conventional marketing, we usually print 1000 brochures and not necessarily read by a thousand people.”
How To Learn Digital Marketing?
After knowing about the understanding and some of the basic concepts of digital marketing, are you interested in learning to become an expert? To start learning digital marketing, we have to prepare things.
First, prepare the equipment used to carry out the marketing. Some of the tools that can be used in digital marketing include: web, social media accounts, brand and product credentials, web uploads, and online tracks (reviews, customer feedback, etc.). In the world of digital marketing, this toolkit is a legacy for you, so take care of it.
Second, prepare content that attracts attention and is shareable. Content can be in the form of images, videos, writing, or others. You also have to ensure that your marketing goals and target market are tailored to the content.
Third, you can start uploading and then evaluate each upload on each social media you have, determine which ones provide feedback, and focus on the ones that provide good feedback for your business.
The next step that can be tried is to enter and join a public marketplace forum. Try to make your business profile good, because it will affect the brand image.
Why Should You Use Digital Marketing?
There are some reasons to activate digital marketing strategies. Here are some of the advantages of it compared to conventional marketing.
Strategy Deployment Speed
Marketing using digital media can be tried very quickly, especially in seconds. Not only that, decimeters can also be measured in real-time and accurately.
Ease of Evaluation
Alex Popa, CEO & Founder of Whizcase says “By using online media, the results of marketing activities can be immediately known. Data such as how long your product was watched, how many people viewed your product, what percentage of sales conversions were from each ad, and so on.”
After recognizing the various information, then you can make an assessment of which advertisements are good and which are not. So you can correct it for the next period.
Another advantage is the wide geographic range of the decimeter. You can spread your brand or product around the world in just a few easy steps by using the internet. Digital marketing campaigns are the first-door of lead generation.
Cheap and Effective
Compared to traditional marketing, of course, digital marketing is much cheaper and more efficient. Budget fees saved can be up to 40%, this is according to Gartner’s Digital Marketing Spend Report.
Not only that, the survey also shows that 28% of small entrepreneurs want to switch to digital because it has been proven to be more efficient. It can also be applied to every eCommerce platform,social media, as well as emerging channels like Over-the-Top (OTT).
Building a Brand Name
Digital marketing helps you build a good brand name. The existence of cyberspace with the presence of your brand is very important because people will do an online search before buying your product.
Types of Digital Marketing
There are several types of digital marketing that are commonly used, including:
1. Website and Search Engine Optimization (SEO)
In this digital era, the first thing a customer does when they want a particular item is to try to find it online. Therefore, having a website is a primary need for business owners.
Tammy Sons, CEO of TN Nursery says “Product visibility in the online world will increase consumer confidence in the brand. To achieve this visibility itself, the website needs the right SEO strategy so that consumers can easily find their website in the middle of the internet.”
Websites in modern times act as online identities, so it is important to build a website and learn SEO that is easily accessible and provides the information that customers and potential customers need.
2. Search Engine Marketing (SEM)
3. Social Media Marketing
Today, the use of social media is like breathing. There are almost no modern humans who do not use social media in their daily lives. Therefore, the use of AI in social media as a marketing tool can build a brand image and increase exposure to the target market.
Social media marketing can be an effective tool because it can reach people of all ages and backgrounds. The marketing features that are now embedded in various social media are also one of the big attractions for companies to take advantage of.”
4. Content Marketing
Content marketing is a branch of digital marketing that uses various kinds of content to reach and interact with the target market for its products.
The content referred to here is in the form of videos, articles, infographics, electronic books, and other types of content that provide useful value for users. The characteristic of this marketing content is that it is informative and does not appear to be ‘selling’ in an obvious way.
For example, if the company sells mother and child products, then they can create content containing parenting tips or product reviews that are appropriate for the age category of the child.
The purpose of this content creation is to increase the website accessibility. Also, to create traffic to the company’s website to create a stable conversion flow. In addition, interesting content will also increase brand visibility for its target market.
5. Influencer Marketing
This marketing has become a new trend among upper-middle businesses to improve their image and product sales. Influencer marketing combines traditional with digital marketing and is similar to an endorsement system using the services of a celebrity.
Unlike celebrities, influencers get their influence and fame from the content they create on social media. They have different backgrounds and present content according to their respective characteristics.
This partnership between companies and influencers can take the form of paid reviews or outright promotions. The effectiveness of marketing with the help of influencers is highly dependent on the loyalty of the influencer’s followers and the relevance of the product being marketed to the needs of his followers. To measure the results of your campaigns, you can utilize a free CPM calculator or an influencer marketing tool.
It would also be great if you use collaboration tools to manage your project with the influencers.
6. Pay-Per-Click (PPC)
PPC is a way to concentrate traffic to your website for a fee per click. For example Google AdWords, you pay then get the top slot for every search on Google and are paid for each click.
Not only that, there are also Facebook Ads and LinkedIn Sponsored Messages.
7. Native Advertising
The form of paid content that is displayed in a form that has similarities to media content and its placement. Content that appears and acts as part of the linked media. For example, Promoted Posts on Instagram and Facebook, says Dan Close, Founder, and CEO of We Buy Houses in Kentucky.
8. Affiliate Marketing
Affiliate marketing is when you partner with someone else’s service or website to make a commission by referring readers or tourists to your business. For example, Hosting video ads with YouTube. An affiliate program is an agreement in which a business pays another business or influencer (the affiliate) a commission for sending traffic and or sales their way. This can be achieved through web content, social media, or product integration.
Using digital marketing tools can accelerate business growth. This is because all digital information can be accessed with just a few clicks or the movement of a thumb, says Derek Bruce, Operations Director at Skills Training Group.
In addition to making resolutions, as a businessman, you also have to pay attention to digital marketing trends that continue to grow every year. Although there was a pandemic last two years, various social media platforms continue developing new features.
As we know, in this dynamic and rapidly growing world, digital marketing is at the forefront of making a difference in many ways, especially in the digital world and the internet. The more you can plan, the better you’ll feel prepared to manage those changes when they happen.”
The Cost of Digital Marketing
When we’re talking about digital marketing budget, whether or not digital marketing is expensive depends on the type used by your industry. If digital marketing is like SEO and content, it certainly doesn’t cost a lot of money.
However, digital marketing skills are needed. Such as online brochures and emails of course requires certain costs.
After knowing about the interpretation of digital marketing, for your business’s success and smooth running, it must also be supported by good financial planning.
Carrying out calculations, reporting, and financial analytics are supporting activities for carrying out marketing strategies.
Digital Marketing Trends in 2023: The Top Three
Then, what are the digital marketing trends in 2023? Here are the top predictions!
1. Short Videos is Hype
Now that short videos are becoming daily content that most internet users consume, online videos continue to soar. Let’s recall the stats that say online videos will make up more than 82% of all consumer internet traffic in 2023 –whether it’s animation or live-action videos.
From TikTok to Instagram Reels to YouTube Shorts, marketers may need to create short videos and post them on the platforms to reach and engage today’s audiences. Of course, not all short videos can come off as appealing and worth watching to many audiences– only those that tell intriguing stories, provide information or are simply entertaining.
So, high-performing explainer videos are ones that avoid hard-selling and focus on storytelling or problem-solving. After all, no one will ever have a second to click on a video of a brand bragging about its products or services for a whole minute.
To get higher engagement with video marketing, you can post videos or start a live broadcast on Facebook, Instagram, or LinkedIn, not just on Youtube. Live video is growing in popularity, with a large number of businesses using it for interviews, product demos and event highlights, office life, how products are made, and more.”
2. User-Generated Content
User-generated content will continue to grow on all social media platforms. With the constant improvement of technology and mobile phone specifications, anyone can create content with ease, even an infographic. Content creation will no longer be limited to seasoned content creators and will be accessible to everyone.
You’ll see more and more micro-influencers and nano-influencers being used in established brands. The benefit of user-generated content is the significant amount of engagement. It’s relatable and approachable because it comes from regular people like us. When content is relatable, it’s much easier to share and interact with.
Bram Jansen, Chief Editor of VPNAlert, says, “In 2023, expect to see the continued growth of user-generated content, smaller influencers, and accessibility of content creation for everyone.”
3. Artificial Intelligence in Marketing
There will be a surge in Artificial Intelligence (AI) in marketing. AI allows businesses to quickly adapt and handle a situation while enabling easy access for customers to find the information they want.
Michael Hess, e-commerce strategy lead at Code Signing Store says “AI technology helps companies personalize the needs of their clients. Giant streaming services, like Netflix and Disney+ Hotstar, have used AI to personalize the content people want to see on their homepages. Other examples are the extensive use of live chatbots where clients can directly request an inquiry without waiting in line to get answers.”
Instead of AI, there is some slice between digital marketing and technology that we predict will be the hype of 2022:
- Voice search
- Social media stories
- Augmented reality
- Omnichannel marketing
- Blockchain marketing
- Big data
- Internet of Things
AI has also accelerated content marketing creation, where marketers can optimize content without spending much time on producing it. It’s like beyond the regular presentation videos. Therefore, they can focus more on planning a strategic effort in order to win over the targeted audience.
So, are there any digital marketing trends in 2022 that are more interesting for you? All of that will certainly provide benefits for business and digital marketing, so of course, we need to better understand and explore these trends.
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