By Kenneth Sytian . Posted on September 22, 2022

What if, for your site to be 100% optimized for search engines, it would come at the expense of user experience?  You could be holding yourself from ranking well on search engines. That’s because UX and SEO work hand in hand.

SEO aligns your content with the things that users search for on Google. When users click your link on the search results, it should be easy for them to find what they’re looking for.

A great UX design for your blog posts and landing pages makes it easy for users to find what they’re looking for. There’s also no reason you couldn’t optimize your site from a UX and SEO simultaneously. Working on both will improve your results in both these areas.

Your SEO efforts will drive more traffic to your site. On the other hand, UX will ensure that the information on your site is easy to find and engage with.

Furthermore, content written primarily for search engines is hard to read and doesn’t offer much value. If a site isn’t designed for people, it will be challenging to navigate and understand.

In this post, we’ll walk you through how having an excellent user experience will improve your website’s SEO and a method of website testing that helps you improve your SEO and UX.

1. Good User Experience is a Ranking Signal for Google

The RankBrain algorithm of Google will be looking at specific behavior metrics. This includes organic CTR, pages per session, your site’s bounce rate, and dwell time.

Aside from looking at the quality and structure of your site, you also need to look into your site’s user experience to get your content the best chance of ranking well on search results.

2. Improve Your SEO Rankings

Every brand wants to land on top of search results. Creating a well-designed user experience can improve your business’s online presence and land your site in the top spot.

Enhancing SEO, UX, and avoiding key mistakes can improve your web traffic and gain more people who will likely be interested in your products and services.

A highly effective UX design will support these SEO strategies while enhancing your rankings on search engines at the same time.

3. Create Trust and Credibility

Many customers these days are tech-savvy, knowing how to use and navigate sites, as well as identify the websites that provide a good experience. Thus, they may want to look up products and services or research them extensively before buying. If your site isn’t optimized for the user they are more likely to find a different site that clearly has what they’re looking for.

However, building brand credibility with your customers isn’t always accessible, especially if you’re new to the industry. Gaining people’s trust is key to customer loyalty and retention, which will, in turn, drive more revenue to your business.

4. Good User Experience Increases the Time Spent on the Website

Imagine what it will be like if you land on a site that provides you with a quick, accessible, and excellent user experience. You’ll likely spend more time on the site, right?

Many point out that Google cares how much time a user spends on your site. So, if users navigate different pages on your site, read your content, and convert, you’re sending out an important message to Google. It tells Google that the user that came to your site liked it and decided to spend their time there.

Google, in turn, loves sites that give users what they need. That’s why a website with low bounce rates and high on-page times is more likely to rank better.

The content you publish with strong UX values increases people’s time on your site. Meaning the number of people that spend time on your site will naturally increase over time. If you combine these best practices, you’ll have a much stronger online presence.

5. UX Affects How People See Your Brand

UX is driven partly by SEO, both of these work together and affect how users perceive your site.

One of the most prominent components of a site’s UX is its content. So, if you need to write SEO-friendly content, you must ensure that your writing is well-structured and easy to understand. If people view your site as a trustworthy medium of information, then they’re more likely to return and do business with you.

On the other hand, if you come up with content that looks like it’s specifically written for search engines, users will find it challenging to read, pushing potential customers away. While it might seem like a good idea to write for search engines, the real goal is to get users to read your content, not for Google to like it. Additionally, when Google realizes that the users aren’t engaging with the content your SERP will suffer, even if it’s written for the search engine. Users are more likely to go to a competitor that writes user-focused content.

6. Saves Users Time and Money

In a fast-paced world, if users can complete transactions with you in a relatively short period, then they’ll prefer you over your competitors. This refers to the relationship between UX and speed.

At Sytian Productions, web design Philippines, we always tell clients that if a website is fast, users trying to buy a product will have a much easier time navigating everything on a site. With a fast website and good UX, it’s more likely that they won’t encounter any issues, bugs, or delays.

If you want to boost your conversions and sales, then a great UX design is key. By enhancing the user experience on your site, you make it easy for people to find what they’re looking for and the actions they want to take. This is why UX is so important.

Website Testing to Improve SEO and UX

With the importance of optimizing your website for both SEO and user experience, you need a way to ensure your site is optimized before it goes live. One of the best, fastest, and most cost-effective ways to do this is with rapid user testing from Poll the People.

There are many reasons why website usability testing is important. Perhaps the most important reason is that it can help you identify potential problems with your website before your users do. If you can find and fix problems before your users encounter them, you can keep them from becoming frustrated or giving up on your site altogether.

Usability testing can also help you improve the overall user experience of your site. By testing with real users, you can get feedback about what works well and what could be improved. Finally, usability testing can help you save money in the long run. If you can identify and fix problems early on, you can avoid having to make major changes later.

Poll the People utilizes a user panel of over 500,000 users ready to answer any website usability or design questions. With expert-built templates, tests that take less than an hour to set up and complete, and an easy-to-understand results dashboard, the user research process goes from days or weeks down to just hours.

Conclusion

These are some of the ways a great site UX can boost your site’s SEO. If you have a great user experience on your site, then it’s highly likely that you’ll improve your search engine rankings. UX and SEO need to be worked on together with website testing to ensure you are creating the most user-friendly and search engine optimized site possible.

Follow these strategies, and you’ll be well on your way to building a site that users love, and that generates conversions and revenues for your site. If you are ready to start testing your website and optimizing it for SEO and your users sign up for free with Poll the People and launch your first test in minutes.

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