By Owen Fay . Posted on October 17, 2022 By Owen Fay . Posted on October 17, 2022 By Owen Fay . Posted on October 7, 2022Google, Amazon, Coca-cola, and Microsoft. We all know these companies and they are some of the most iconic brand names that seem like a perfect fit. But when these great brand names were chosen was it luck or is there a process for creating impactful, memorable, and catchy names that can stand the test of […]
By Owen Fay . Posted on September 6, 2022A company’s “brand” and “logo” are often used interchangeably. But, even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
By Owen Fay . Posted on September 1, 2022You are a product manager tasked with naming your organization’s next big product, you’ve developed 20 names, but half of them didn’t pass trademark clearance, a few of them insult different cultures, and the other 8 don’t get the reaction you were hoping for from your boss. Meanwhile, the CEO came up with a brand […]
By Owen Fay . Posted on August 3, 2022Over time, banner ads have grown in popularity. In addition to search ads, they can be a fantastic tool to raise brand awareness, traffic, and conversions. High-traffic areas on websites are used to display banner ads, which can raise brand awareness and provide clicks, sales, and leads. The front, bottom, or side of a webpage […]
By Owen Fay . Posted on July 6, 2022Are you utilizing landing pages but don’t know if they’re optimized for your ads or users? Landing pages can be a great way to convert more users, focusing your landing pages on exactly what users are looking for can create more sign-ups, subscriptions, and sales. A landing page is a stand-alone web page designed expressly […]
By Owen Fay . Posted on June 21, 2022Research bottlenecks happen a lot more than we want them to. When we run into issues, inefficiencies, and delays when turning an input into an output. The research process can become a bottleneck for a few reasons, including: Demand for research Overworked teams Tight deadlines Bad communication Lack of insights These bottlenecks hurt the researchers […]
By Owen Fay . Posted on June 2, 2022We’ve all seen ads that are engaging, informational, or emotional. But does the tone of the advertising have an impact on conversions? Is the tone effective in engaging viewers? A company’s marketing and advertising are interactions with its target demographic. This interaction can take many different shapes and have a variety of different outcomes. But […]
By Owen Fay . Posted on May 20, 2022“Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.” – Thomas Watson, Jr. Product design is how designers combine customer needs with commercial objectives in order to assist companies to create consistently profitable products. Designers strive to improve the user experience with the solutions […]
By Owen Fay . Posted on May 11, 2022Assume that you are running multiple digital ads and it’s not working. That is disappointing right? Advertising is risky and the perception of the audience can be different from your assumptions. To get ahead of this issue, testing your ads before you launch them is a great way to optimize ads. Test your campaigns by […]