By Owen Fay . Posted on June 21, 2022Research bottlenecks happen a lot more than we want them to. When we run into issues, inefficiencies, and delays when turning an input into an output. The research process can become a bottleneck for a few reasons, including:
- Demand for research
- Overworked teams
- Tight deadlines
- Bad communication
- Lack of insights
These bottlenecks hurt the researchers and the organization, researchers often feel overworked or defeated when dealing with a long and complex research project. When these issues happen frequently the business tends to deprioritize research or skip important steps of research and rely on their own opinions and incomplete data.
The good news is with new tools and rapid user feedback bottlenecks can be reduced or eliminated. We’ll cover everything you need to know in this blog.
Drop “We don’t have time” from Your Vocabulary
In comparison to the speed of business today, traditional research can be a long, expensive, and inefficient process. In organizations that still use these processes, there just isn’t enough time, resources, or planning dedicated to research to collect meaningful data. Ultimately, a team would say “we don’t have time to test”.
But today, research doesn’t have to take days, weeks, or months, with a tool like Poll the People a user research test can be planned, created, run, and completed in under an hour with hundreds of responses. You can iterate quickly, analyze efficiently, and get results when it’s convenient for you.
Poll the People, is a professional platform, that strives to provide complete results every time, we have the ability to conduct research rapidly on just about any element of your business. This page can show you a few examples of tests that have been run on our platform.
The following are some of the issues that can happen if you say you “don’t have time to test”:
- The needs of the users are not taken into account when making decisions.
- Releases of products and features do not have the anticipated impact, demanding more time and money for modifications or, worse, discarding them entirely.
- Marketing campaigns will fall short of expectations.
You won’t run into issues like these during the user research process with Poll the People.
Our usability A/B testing is one of the easiest ways to gather the insights to grow your business or achieve your goals. When a product or design is created and used by the audience, it leaves an impression on the consumer’s and that’s where the user research test comes in.
With our platform, high-quality research, does not have to slow down teams, we can simplify, streamline, and prioritize in a ways that eliminates research bottlenecks.
Get More Insights at the Right Time, Early, and Often
Researchers are often hired after a project has been chosen, concepts drawn up, and prototypes created. However, it may be too late at this point to incorporate user feedback, as a result, the final product suffers, and the value is lost.
This is why companies must embrace a “test early, test frequently” mentality, to decrease trade-offs and make better decisions faster when insights are created quickly and for less.
You may test with any number of users you need thanks to Poll the People’s panel of over 500,000 dedicated respondents. You can test wherever and whenever you want with the on-demand, remote, and unmoderated platform. It takes only an hour to complete your test, allowing you more time to study and improve any aspect of your organization. You can test early and frequently with cost-effective, quick testing and obtain all the data you need to advise your team and business.
The findings of the user research can help you in making improvements to your product or website that will create better experiences for users. The quantitative data will tell you what version of the design your audience likes better, and the version that statistically ‘won’ the test, the qualitative data will give you insights into why one version worked better and how you can improve it.
Testing with Poll the People allows you to get insights early and often to provide your team with efficient insights and complete the research that they need.
Conclusion
Research bottlenecks can hurt a businesses ability to carry out effective user research, with new tools and research methods you can test any part of your business. Today rapid user insights are changing the research process and the practicality of utilizing it at every stage of the design process. It will help eliminate detrimental research bottlenecks that can affect every part of a business.
If you’re not already incorporating user research testing into your development process, you’re missing out on an opportunity to improve your products. By getting insights early and often, you can make sure that your product is heading in the right direction and make changes as needed.
Are you ready to change your research process and make user testing easier for everyone in your team? Poll the People is the perfect solution! With our free signup, you can test out our features and see how they can help you get the most out of your data. So why wait? Sign up today and see how Poll the People can help you take your usability testing to the next level.
- How To Retain SEO Ranking After A Redesign - February 22, 2023
- Ultimate Guide: How to Write Brand Names - February 17, 2023
- 10 Best Practices for Using Video in Your Email Marketing Campaigns - February 8, 2023
