By Owen Fay . Posted on May 6, 2022 By Owen Fay . Posted on May 6, 2022 By Owen Fay . Posted on By Owen Fay . Posted on April 20, 2022If you want to design a user-friendly product, you need to know how to analyze usability test results. “Usability testing is a field of user experience (UX) that specializes in evaluating a product or service by testing it with representative users.” -Donna Tedesco. When you are designing a new product, it’s important to test it […]
By Owen Fay . Posted on If you’re not testing your checkout pages on real people, you could be losing out on valuable sales. “The best way to increase sales on your website is to make the checkout process as easy and user-friendly as possible.” -Brian Tracey. The internet is full of advice on how to design effective checkout pages. But […]
By Owen Fay . Posted on If you’re like most people, you’ve probably experienced the frustration of trying to use a product or service that just doesn’t work well. Maybe it’s an app that’s hard to navigate or a website that’s confusing to use. User testing is an essential tool to help ensure that your product or service is usable and […]
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“You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.” -Antoine de Saint-Exupéry When you finish a round of usability testing, you have a lot of data to sift through and analyze. It can be overwhelming, but don’t worry! https://www.youtube.com/watch?v=S7pFt7C14S8 [...]
By Owen Fay . Posted on April 19, 2022Do you want to know what questions to ask in a website usability test? Keep reading to find out! When you’re creating a website, it’s important to make sure that it’s easy for your users to navigate and use. One way to test this is by conducting a usability test. Usability testing is a process […]
By Owen Fay . Posted on February 17, 2022The brand name of a company plays an important role in defining its image and can create differentiation from competitors. A name that shows positive values and attracts the target audience will set your brand up for success. The name of your business is important for brand recognition and awareness, it can be the driving […]
By Owen Fay . Posted on February 3, 2022 By Owen Fay . Posted on January 10, 2022Creating brand messaging will convey your brand’s value proposition and establish the language you use in your content. You probably have some ideas for how to market your brand and what you want your audience to take away from your messaging. You’ve narrowed it down to a few options but don’t know what version will […]