By Owen Fay . Posted on December 9, 2022Are you running an ad campaign and wondering how to measure its effectiveness? You’re not alone. Many businesses struggle to understand the success of their advertisements. The key is tracking the right metrics. If you’re not sure what those metrics are, don’t worry. We’re giving you the lowdown on the five essential metrics you should […]
By Owen Fay . Posted on December 5, 2022Are you planning to optimize your Facebook ads but need help figuring out how you can get started? Facebook ads can be a great asset to have in your marketing arsenal. But if they are not set up correctly, these ads can also be costly. This is because Facebook ads are highly competitive. You’re competing […]
By Owen Fay . Posted on November 8, 2022How confident are you in your ads? Have you tested them to make sure they’re optimized to convert users? No matter if you want your ads to increase sales, boost awareness, or achieve any other goals, you need to know that you are running ads that will work. You might have heard of ad testing […]
By Cristian Stanciu . Posted on October 14, 2022Facebook videos earn billions of views every single day. It’s the go-to medium for brands to grab attention, entertain and educate, and convert viewers into leads. Facebook video advertising is the preferred marketing tool for brands wanting to benefit from the huge user base that the social media platform provides. Furthermore, brands cannot ignore the […]
By Owen Fay . Posted on September 12, 2022Writing high-quality ad headlines is 80% of attracting the right users to convert through your digital ads. As David Ogilvy once said, “When you have written your headline, you have spent eighty cents out of your dollar.” This concept applies to every and any marketing campaign, not just blogs, content, or ads. A powerful headline […]
By Owen Fay . Posted on August 17, 2022Nowadays, virtually every company employs digital advertisements to try to boost traffic, exposure, and ultimately sales. They can be an excellent approach to capture consumers’ attention and raise brand awareness. However, it can be easy for a lot of marketing and design teams to overlook ad copy when creating new creative or campaigns. We can […]
By Owen Fay . Posted on August 16, 2022Are you considering making digital ads a part of your marketing strategy? Google ads can be a great starting point and they make it easy to get campaigns up and running. According to businesscollective.com there are about 2.3 million Google searches every second, in almost all search results users will see ads. These ads can […]
By Owen Fay . Posted on August 10, 2022Strategic and targeted headlines can help marketers and businesses attract users to their landing pages, website, and content. These brief statements can tell an audience how certain benefits, offerings, or context applies to them and what they can expect to get by clicking on an ad or learning more. Marketing professionals and business owners can […]
By Owen Fay . Posted on August 9, 2022“On average, five times as many people read the headlines as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy This quote from David Ogilvy, widely known as ‘The Father of Advertising’ still holds true today. The headline of your ads […]
By Divyesh Bhatasana . Posted on August 8, 2022How do you make a good Facebook ad? It should not be a big concern as Facebook is an important sales channel. With approximately three billion active monthly users, any business can reach a lot of potential customers on their social media network in a relatively cost-effective way. Facebook ads have a lot of benefits […]