How do you make a good Facebook ad? It should not be a big concern as Facebook is an important sales channel. With approximately three billion active monthly users, any business can reach a lot of potential customers on their social media network in a relatively cost-effective way. Facebook ads have a lot of benefits if they are built the right way, but how can you make sure they’re good? Let’s take a look at How to make an optimized Facebook ad.
There are many tasks that must be completed when establishing a paid Facebook advertising campaign. Have you identified the correct target audience? Are your images high-quality and sized correctly? Is the business running the right type of ads? All of these questions should be answered before you spend money on a campaign, and if we’re being honest it can be confusing and difficult.
The sole issue, it might be extremely overwhelming to start the process of Facebook advertising. Running a new campaign seems challenging because of the numerous reporting dashboards, ad types, audience intelligence tools available, and all of the variables that need to be addressed. We’ve prepared a checklist to make it easier for you to keep track of every detail of your campaign.
How Does Facebook Ad Manager Work?
Facebook Ads Manager is the system used to purchase advertising placements on Facebook and Instagram. A Facebook Ads Manager account is used by more than 37.3 million companies to create and manage campaigns to raise brand awareness, generate leads, and ultimately gain customers.
In fact, the platform is so well-liked that in the second quarter of 2021, advertising spending exceeded $5 billion. 23.8 % of the online ad revenue made during the course of the year came from Facebook and Instagram, both of which are owned by Meta.
Advertisers have access to tools through Ads Manager to promote their businesses, such as:
- Audience Manager: Create and identify target audiences of Facebook users on their age, geography, interests, jobs, and more.
- Meta Business Suite: View a summary of all activity on your Facebook and Instagram accounts to optimize and analyze ad performance.
- Creative Hub: Get team members’ opinions, watch competitive ads from competitors, and preview your creative ad campaigns across a variety of platforms through creative Hub.
Step-by-Step Guidelines to Create Facebook Ad Manager Account
Are you ready to create ads on Facebook? Here is the step-by-step guide to creating an Ads Manager account.
- Create an ad account: When you join Facebook, you automatically receive a personalized ad account ID. Visit Ads Manager and check in the top left-hand corner to find this ID. If there is a Section that was made by others that you want to advertise for, you must request that the page admin give you an admin, editor, or advertiser access on the account.
- Visit the Facebook Ads Manager Page: Facebook’s advertising campaigns are all managed via Facebook Ads Manager. By clicking and saving this direct URL, you can find Facebook Ads Manager quickly and easily. Your personalized ad account’s Facebook Ads Manager will be opened automatically. Use the account drop-down menu to select the appropriate account if you are in charge of many ad accounts. There is a Facebook Ads Manager application for iOS and Android devices if you’d prefer to use a mobile device.
- To create a new ad account, select create an account.
- After giving your account a name, select your standard time zone and currency.
- Invite your team to start in your new ad account and grant them either full control or limited access, such as the ability to create new advertisements but not access to the ad account settings.
- Include the method of payment you’ll use to pay for the ads.
What Are the Benefits of Facebook Ads?
Facebook offers businesses the ability to use its extensive user data to target specific audiences. You can include demographic details like gender, region, and age when building a Facebook advertisement. However, Facebook really sets itself apart from competing for ad platforms with its lifestyle-based targeting options, including:
- Behaviors (like recent purchases)
- Education and job history
- Major life events
- Spoken languages
- Ethnic Affinity
Setting up advertising with Facebook Ads Manager is simple once you’ve done a little research, you might even see results right away. Once you’ve been able to optimize your campaigns, you’ll be able to hire a virtual assistant with Facebook ad expertise so you can focus on higher ROI activities in your business.
According to a 2020 poll of US retailers, Facebook Ads generate the highest return on advertising spend (ROAS) for 41% of respondents. When compared to the overall average exchange rate of just 9.21 %, that is a significant amount.
Best Practices for Facebook Ads
1. Select Your Objective:
Depending on what you want to accomplish, there are a number of approaches you can take with a marketing campaign. These approaches fit into three groups of advantages:
- Awareness: Target the people who are most likely to recognize your advertisements.
- Consideration: Send users to a location on or outside of Facebook. Increase Messenger, WhatsApp, and Instagram Direct interaction.
- Conversion: Boost user interaction on your website.
2. Determine Your Campaign Budget:
It’s now time to decide how much you want to spend on your advertisements. It’s important to remember that your budget is the maximum amount of money you are willing to spend. You can specify your budget as a daily amount or as a campaign-wide number.
Daily: A daily budget places a cap on the amount you may spend on advertisements each day. The following day, the cycle resumes.
Lifetime: Your lifetime budget is the most you’ll ever spend on your advertising campaign. Facebook will use the funds in accordance with the effectiveness of the ads after receiving a number and a deadline. The campaign is over once you’ve spent your allotted amount.
3. Identify Your Target Audience:
The effectiveness of Facebook ads often depends on identifying an appropriate audience.
A carefully chosen audience is essential for the effectiveness of your Facebook Ads campaigns because it determines who Facebook will show your advertisement to.
4. Decide Where to Display Your Ads:
Your target audience’s perception of your advertisement depends on its location. You can decide whether to display your advertisement on Facebook, Messenger, or Instagram, depending on your goal. Facebook also allows you to choose specific placements of your ads such as sidebar, stories, feeds, video feeds, and more.
Facebook advises using automatic placements. This enables Facebook to optimize positioning for you to create the best outcomes at the lowest cost.
Facebook offers a number of possibilities if you want to choose your own placements:
- Feeds: Increase your company’s visibility with feed advertisements
- Reels & Stories: With comprehensive, full-screen vertical advertisements, tell a rich, visual tale.
- Messenger: Promote offers or updates via messages to those who are already associated with your business.
- Apps and Websites: Increase your audience by placing advertisements on third-party apps and websites. For example, develop your custom WordPress website that has a similar audience to your website.
- Search: Get noticed when people are searching for your company on Facebook.
In this article, We demonstrated how to create ads on Facebook. It’s important to carefully consider all of these steps and ensure everything is set up correctly as you move through the process. Make sure that everything you define and produce aligns with your business goals and objectives. Including the type of content like banner ads, explainer video ads, etc.
Not sure what to show your audience? No issue. You can compare ads side by side to determine which ones perform best, thanks to Poll the People’s lightning-fast and cost-effective user A/B testing. It allows you to identify your target audience, identify issues with your ads, and understand which ad designs are most effective. Be inventive and keep an eye on how your advertising is performing so you can adjust as needed. If you want to optimize your ads before launch sign up for free with Poll the People and start making better business decisions.
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