By Owen Fay . Posted on April 20, 2022

Google Ads can be a great way to get your business in front of potential customers. But if you don’t know what you’re doing, you can waste a lot of money. If you want to get the most out of your Google Ads campaigns, this blog post is for you. We’ll cover topics like choosing […]

By Owen Fay . Posted on

  “Usability is all about how easy it is for users to do what they want to do.” – Jakob Nielsen Usability research is essential for any company that wants to create products that users will love. But there’s a danger in asking leading questions that can bias the results. In this post, we’ll show […]

By Owen Fay . Posted on

If you’re looking for ways to get rapid user feedback during development, look no further! In this blog post, we’ll show you how to get the feedback you need to improve your product. “The best way to get user feedback is to actually ask your users for it.” -Erika Hall When you are developing a […]

By Owen Fay . Posted on

What’s the difference between Facebook A/B testing and usability A/B testing? In a nutshell, Facebook A/B testing is an on platform test that compares multiple versions of your Facebook ads to find the best one. While usability A/B testing is done on another platform, it has the same features as a Facebook A/B test but […]

By Owen Fay . Posted on

  “Figma is the future of design.” -Scott Belsky If you want to create Figma designs that look professional and polished, there are some rules you should follow. In this blog post, we’ll share five of the most important rules to keep in mind when creating your designs in Figma. By following these rules, you’ll […]

By Owen Fay . Posted on April 19, 2022

If you want to create amazing Canva designs, but feel like you’re not quite sure where to start – this post is for you!     In just 5 easy tips, you’ll learn how to create Canva designs that are guaranteed to wow your audience. So whether you’re creating designs for your business or for […]

By Owen Fay . Posted on March 29, 2022

In the 40-plus years usability testing has been around we’ve seen improvements and changes that can make it hard to choose what kind of test to do. Tests used to only be done in a lab, with highly recruited participants, costing a lot of time and money.  Today, in less than an hour, you can […]

By Owen Fay . Posted on March 25, 2022

As a lot of us in the marketing world know, testing your ads on Google or Facebook while they’re running isn’t a quick or inexpensive process. It might take days or weeks to reach statistical confidence in their ad system depending on the traffic that your ads get. All while you’re probably spending more money […]

By Owen Fay . Posted on March 23, 2022

The chances of creating a successful business drastically increase when you make usability A/B testing a part of the process. That is if it is done without mistakes. Before Poll the People was born we looked at many different testing methods, in-person, remote, unmoderated, and moderated testing, to make the best product. We know a […]