By Owen Fay . Posted on April 20, 2022

What’s the difference between Facebook A/B testing and usability A/B testing?

In a nutshell, Facebook A/B testing is an on platform test that compares multiple versions of your Facebook ads to find the best one.

While usability A/B testing is done on another platform, it has the same features as a Facebook A/B test but is done much faster and at a lower cost.

So why does it matter which one you use? Well, if you’re looking to test live versions of your ads and keep them on Facebook, then Facebook A/B testing is probably the way to go.

But if you’re looking to spend less money, get results in about an hour and optimize before your ads go live, usability A/B testing is great.

There are pros and cons to both methods, but ultimately it’s up to you to decide which one is right for your business. Whichever method you choose, just make sure that you’re testing something important to your business, and that you’re prepared to make changes based on the results of your tests.

What is Facebook A/B Testing?

Facebook A/B testing is a method of comparing two versions of a product to see which one is more effective. This can be done with anything from websites to software to marketing campaigns. A/B testing is also known as split testing or bucket testing.

Testing on Facebook allows you to change variables like creative, headlines & descriptions, audiences, or placements. An A/B test lets you compare these ads live and push traffic to each ad to see what version the audience prefers.

Once you have your two versions, you need to decide what you’re going to measure. This is usually something like click-through rate, conversion rate, or time on site. Once you have your metric, you need to send traffic to both versions of your product and see which one performs better.

A/B testing on Facebook is a good tool for optimizing live ads, but it can take days or weeks to complete, eat up a large portion of your ad budget, and Facebook requires you to reset the ads once the test is done.

What is Usability A/B Testing?

Usability A/B testing is a human-centered process to evaluate a product, website, app, or other resources with real users to gain insights into their experiences. With usability A/B testing two variations of the resource are shown to a panel of users to find the version that delivers the biggest impact, achieves the goals of the test, and will drive business metrics.

Usability A/B testing is one of the best tools for understanding what your audience wants and making the right decisions before your business goes live. One of the things we love the most about usability testing is it works for any business and has many use cases.

It doesn’t matter if you’re a B2B or B2C business or whether you offer products or services – you can utilize usability A/B testing to learn more about your audience and make the right decision to be successful from the start. If you’re not testing you’re losing out on potential business revenue.

What Are the Differences Between Facebook A/B Testing and Usability A/B Testing?

Facebook A/B testing and usability A/B testing have a lot of the same benefits, finding the best version of your content, gathering real feedback, and optimizing budget. The main difference is the testing environment, cost, and time to complete a test.

Facebook A/B testing is a tool that lets you test ads live on the platform, users see the ads in their feed the same way they would see any other ad. The difference is the different versions of content are shown to different people and metrics are gathered to determine the winner.

Usability A/B testing lets you test content before it is published to Facebook. A tester needs to create versions of their content and present them to participants who vote and give feedback on the options. The winner of the test is also determined by the users but with different metrics and written explanations for their choice.

Other than the environment (live or pre-live) the cost is a big difference in these testing methods. Facebook testing usually takes a big portion of your budget, the amount spent on the test grows fast and can take away from any other ads you are running.

The cost of usability A/B testing is significantly less, at $1.00 per response while giving you similar feedback and insights that a test on Facebook does.

Another big difference between Facebook tests and other platforms is the time it takes to complete a test. With Facebook, an A/B test can take days or weeks to gather enough traffic for the platform to choose a winner.

With usability A/B testing, the full test is complete in about 60 minutes. It is just as quick to set up and you can gather hundreds or thousands of insights from real users in just about an hour.

What Are Some Companies That Use A/B Testing?

A/B testing is a method used by businesses to test different versions of a product or service to see which one performs better. This type of testing can be used to test anything from website design to email campaigns to sales strategies.

Some other companies that use A/B testing include Google, Amazon, and Microsoft. These companies use A/B testing to improve their products and services and to make sure that they are providing the best possible experience for their customers.

INFOGRAPHIC: What are some other companies that use A/B testing? - Poll the People

Some Tips For Testing

When you’re designing a website or app, it’s important to make sure that it’s easy to use and navigate. One way to test how well your design works is to conduct a test.

A usability A/B test is when you create two different versions of a design and then show them to two different groups of people. You can then see which design is more successful by seeing which group of people uses the site or app more.

Here are some tips for conducting a usability A/B test:

1. Decide what you want to test.

Before you start your test, you need to decide what you want to test. This could be something like the layout of a page, the wording of a button, or the color of a link. Once you know what you want to test, you can create two different versions of that element.

2. Create your test versions.

Once you know what you want to test, you need to create two different versions of that element. For example, if you want to test the layout of a page, you would create two different versions of that page. Make sure that each version is significantly different so that you can easily tell which one is more successful.

3. Choose your test group.

When you’re conducting a test, you need to choose which group of people you’re going to show each version to. This is usually done randomly so that each person has an equal chance of seeing either version.

4. Run your test.

Once you have your two versions and your test group, you can start your test. This usually involves showing each person in the group one of the two versions. It’s important to make sure that you run your test for a significant amount of time so that you can get accurate results.

5. Analyze your results.

After you’ve run your test, it’s time to analyze the results. This usually involves looking at how often each version was used and how long people spent using each version. The version that is used more often and for longer periods of time is usually the more successful one.

Conducting a usability A/B test is a great way to see which design works better for your website or app. By following these tips, you can make sure that your test is conducted properly and that you get accurate results.

INFOGRAPHIC: What are some tips for A/B testing? - Poll the People


Usability A/B testing is a powerful tool that can help you improve any part of your business. However, it’s important to choose the right type of testing for your needs.

Facebook A/B testing and usability A/B testing both have their benefits, if you have the time and money to test with Facebook, great, it’s a good platform for testing.

If you want feedback on your designs faster and at a lower cost usability A/B testing with an online platform, Poll the People is a great option.

Thanks for reading! Creating Facebook Ads can be a great way to boost your business. By following the tips above, you can create ads that are both effective and appealing to your target audience. With a little effort, you can see a big return on your investment in no time.

Looking to get your Facebook ads campaign off the ground? Poll the People offers a free signup to test your ads before you launch.

Our platform provides instant feedback from real people in your target market, so you can fine-tune your message and ensure your campaign is a success. Sign up now and see the results for yourself!

Owen Fay

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