By Owen Fay . Posted on January 14, 2022Choosing the right pricing for your product or service can be difficult. Choosing the best price for both your business and your consumers is important to conversions. If it’s too low you risk losing revenue or hurting your business’s value to your customers compared to competitors. Too high and you might push away a lot […]
By Owen Fay . Posted on January 10, 2022Creating brand messaging will convey your brand’s value proposition and establish the language you use in your content. You probably have some ideas for how to market your brand and what you want your audience to take away from your messaging. You’ve narrowed it down to a few options but don’t know what version will […]
By Owen Fay . Posted on January 6, 2022Choosing the right domain name for your business is critical for success. The wrong domain name might give the wrong impression and could be a hassle to change later without hurting your brand or search rankings. That is why it is vital to select the best domain name from the start. When you start it […]
By Owen Fay . Posted on If market research is the “what” consumer insights are the “why”. It gives businesses the information needed to improve engagement, satisfaction, customer retention, and revenue. Where and When You Can Use Consumer Insights Consumer Insights Help Personalize Marketing Today, most companies that want to reach a large audience use mass marketing to create a broad […]
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By Owen Fay . Posted on January 4, 2022
By Owen Fay . Posted on December 30, 2021
By Owen Fay . Posted on December 21, 2021Usability A/B testing is one of the best tools for understanding what your audience wants and making the right decisions before your business goes live. The thing we love the most about usability testing is it works for any business and can be done for just about anything. It doesn’t matter if you’re a B2B […]
By Owen Fay . Posted on December 20, 2021