By Owen Fay . Posted on September 6, 2022Do you know what user experience metrics to track? How many metrics are you tracking? Are you using the right metrics at the right time? There are a number of important metrics to track for user experience, from NPS to CSAT, SUS, and more, it can be difficult to know which ones to track at […]
By Owen Fay . Posted on Making designs more user-friendly, efficient, and interesting can be accomplished through research and design testing. By conducting your own user testing prior to the release of an idea or working with a team to build a new feature, you may very well have experienced this directly. User testing could have been incorporated into your design […]
By Owen Fay . Posted on A company’s “brand” and “logo” are often used interchangeably. But, even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
By Owen Fay . Posted on September 1, 2022You are a product manager tasked with naming your organization’s next big product, you’ve developed 20 names, but half of them didn’t pass trademark clearance, a few of them insult different cultures, and the other 8 don’t get the reaction you were hoping for from your boss. Meanwhile, the CEO came up with a brand […]
By Owen Fay . Posted on August 31, 2022There are a number of reasons to test your business’s brand name, but maybe to most compelling: names can influence behavior. A company’s brand name has a significant role in shaping its reputation and can set it apart from competitors. Your brand will be successful if it has a name that reflects positive ideals and […]
By Owen Fay . Posted on A great brand name isn’t just something that looks cool on a billboard or business card, and it isn’t great just because you like it. A great brand name is great because it communicates value, elevates the brand, and intrigues customers. The right brand name can be a brand’s most valuable asset, driving differentiation and […]
By Poll the People . Posted on August 29, 2022Designing a great dashboard is an art in itself. Because our brain isn’t great at processing numbers. This is where ‘data visualization’ techniques come into play — which help present data through dashboards, making it easy to understand. But how can you do it effectively? That’s exactly what we’re talking about today. Discover below 14 […]
By Owen Fay . Posted on August 25, 2022On August 24th we had our second product hunt launch, the first one, Google Headline Optimizer was a huge success thanks to our community and supporters. The launch of User Testing by Poll the People was no different. With over 300 votes and over 50 comments, we finished the day as the #2 product! It […]
By Juliette Anderson . Posted on The constant evolution of digital marketing has given birth to exceptional marketing tools and strategies. Many B2B owners found account-based marketing (ABM) particularly effective, along with Google Ads. As digital marketing evolves, so do the different tools and strategies dedicated to its optimization. As more and more users become tech-savvy, digital marketing has to become […]
By Owen Fay . Posted on August 17, 2022Nowadays, virtually every company employs digital advertisements to try to boost traffic, exposure, and ultimately sales. They can be an excellent approach to capture consumers’ attention and raise brand awareness. However, it can be easy for a lot of marketing and design teams to overlook ad copy when creating new creative or campaigns. We can […]