By Owen Fay . Posted on August 2, 2022For years, LinkedIn was an afterthought for advertising, but in recent years, the platform has grown in users, and engagement, plus increased the focus on ads. Organizations that run ads on LinkedIn typically want to generate more leads, drive website traffic, and increase brand awareness. LinkedIn is a great place to do all of these […]
By Owen Fay . Posted on July 29, 2022As many marketers and ad managers know testing your ads is a great way to find the best ads to launch on any platform. It is one of the best methods for figuring out what your audience wants and creating ads that match their intent. The problem is that the majority of marketers simply use […]
By Juliette Anderson . Posted on July 28, 2022One of the significant factors overlooked in web design is usability. Therefore, it should be considered when designing any website, whether it’s an eCommerce site or one that provides basic product information. However, usability doesn’t stop there. After you launch a site, usability testing will dictate what changes need to be made on the live […]
By Owen Fay . Posted on July 27, 2022Every marketer and ad manager understands the value of A/B testing because it allows us to compare different designs and validate a direction for ads with live feedback. A/B testing is a strategic approach for comparing designs, concepts, features, and other resources. This method of testing can be a useful tool if you want to […]
By Owen Fay . Posted on July 26, 2022If you had joined us in the office a few months ago today, you would have found a team looking for a way to boost awareness, increase traffic, and honestly get some validation that we had a really good service to offer. Flash forward two months and the Google Headline Optimizer by Poll the People […]
By Owen Fay . Posted on As marketers, it can be hard to know if a campaign will work as intended before launch. A lot of the time we rely on click-through, conversion rates of past campaigns, and other assumptions before going live, but that’s after you’ve built all of the ads or resources. There are some common ways of testing, […]
By Owen Fay . Posted on July 25, 2022As digitalization continues to expand, Poll the People assists businesses in creating effective user experiences and understanding their target audience. With our new and growing template gallery, we have made it simpler to start your testing process. By giving you templates for most use cases and suggested testing based on what you’ve tested before, we’ve […]
By Owen Fay . Posted on July 15, 2022Have you been searching for Crazyegg alternatives that offer comparable high-quality usability testing and let you test with real people to find problems with your website, app, designs, or other resources without committing a lot of time or money to the process? Crazy Egg is an analytics platform that tracks and optimizes website visitor behavior so you […]
By Owen Fay . Posted on Prototyping can be one of the best ways to understand how your final product or concept will work. It is an experimental process where design teams adapt ideas into tangible forms from paper to digital. Teams build prototypes of varying levels to understand design concepts and test them on users. The ultimate goal is to […]
By Owen Fay . Posted on July 11, 2022Poll the People is constantly trying to give our users the best user testing platform possible. Equipped with templates, research methods, and audiences that help you achieve your research goals. Poll the People is a usability A/B testing platform created to make decision-making faster, easier, and cheaper. We specialize in testing for marketers and designers […]