By Owen Fay . Posted on January 19, 2022

Your business is probably running ads, but do you know if they’re working? Whether it’s increasing sales, gaining brand awareness, or lead generation, you need to know that your ads work. There’s no better way to understand how effective your ads are than testing them. Ad testing is the process of presenting different ads to […]

Feature Testing With Poll The People
By Owen Fay . Posted on January 18, 2022

Feature testing is a software development process where two variations of a feature are presented to a panel of users to determine which one creates the best user experience. Feature tests allow you to validate a new feature for a webpage, app, or business. You gather genuine feedback from users on the best version of […]

How To Pre-Live A/B Test Your Pricing Strategy
By Owen Fay . Posted on January 14, 2022

Choosing the right pricing for your product or service can be difficult. Choosing the best price for both your business and your consumers is important to conversions. If it’s too low you risk losing revenue or hurting your business’s value to your customers compared to competitors. Too high and you might push away a lot […]

How To Choose A Domain Name
By Owen Fay . Posted on January 6, 2022

Choosing the right domain name for your business is critical for success. The wrong domain name might give the wrong impression and could be a hassle to change later without hurting your brand or search rankings. That is why it is vital to select the best domain name from the start. When you start it […]