Usability Testing Ideas (What Can You Test?)

By Owen Fay . Posted on February 21, 2022

If a company is having trouble making initial decisions, such as selecting a logo or messaging, or later decisions, like the whole design of their web page, Poll the People can help. Businesses in just about any industry can use usability A/B testing for new features or changes before they go live. It lets you […]

What Are Consumer Insights And How To Use Them?

By Owen Fay . Posted on January 6, 2022

If market research is the “what” consumer insights are the “why”. It gives businesses the information needed to improve engagement, satisfaction, customer retention, and revenue. Where and When You Can Use Consumer Insights Consumer Insights Help Personalize Marketing Today, most companies that want to reach a large audience use mass marketing to create a broad […]

How to Avoid Logo Mistakes Using Usability A/B Testing

By Owen Fay . Posted on
You are creating a new logo and you have made sure to eliminate the common mistakes. But are you missing something that most people will see? Like this e-commerce company that resulted in a full-fledged logo controversy and negative press? The answer: Run a usability test - before you go live. https://youtu.be/LRwY3_V3RZA How do you [...]

How We Chose The Logo For Poll The People Using Usability Testing

By Owen Fay . Posted on January 4, 2022
Nothing is more exciting than creating a new business, by coming up with the best name, colors, slogan, etc. But, creating the logo for your new business can be fun and engaging, and the best way to do that is logo testing. Like you, we considered a couple of logo creation sites like 99designs.com and [...]

How To Choose A Logo Using Usability A/B Testing

By Owen Fay . Posted on December 30, 2021
Creating a logo for your new initiative or business is one of the most exciting parts of a new venture. By now, you have probably created a couple of designs using sites like 99designs.com or Fiverr.com or even a custom logo designer. You've even narrowed down your choices to 2 logos. You secretly have a [...]

Beginner’s Guide To Usability A/B Testing

By Owen Fay . Posted on December 20, 2021
There are two main ways to optimize your website - before going live. The first is to have two or more great designs, and the second is to choose the best converting one. Usability A/B testing is a great way to get those additional conversions and make the right choice. If you want to start [...]