You are creating a new logo and you have made sure to eliminate the common mistakes. But are you missing something that most people will see? Like this e-commerce company that resulted in a full-fledged logo controversy and negative press? The answer: Run a usability test - before you go live. https://youtu.be/LRwY3_V3RZA How do you [...]

Nothing is more exciting than creating a new business, by coming up with the best name, colors, slogan, etc. But, creating the logo for your new business can be fun and engaging, and the best way to do that is logo testing. Like you, we considered a couple of logo creation sites like 99designs.com and [...]

Creating a logo for your new initiative or business is one of the most exciting parts of a new venture. By now, you have probably created a couple of designs using sites like 99designs.com or Fiverr.com or even a custom logo designer. You've even narrowed down your choices to 2 logos. You secretly have a [...]