By Owen Fay . Posted on March 22, 2022


In any process or project, it is good to get opinions and feedback on your work. That is especially true with the design of your website and user experience.

If you don’t get feedback the usability might hurt the business down the road. This is where usability A/B testing comes in.

You want to learn from the people that you’re making these things for, your target users. It lets you make the best user experience and create an easy-to-use business.

Usability testing has become more prominent in the business world. Today it is much easier, you don’t need a testing lab, personally selected participants, or even need to be there when you are testing.

Usability A/B testing is a human-centered process to evaluate a product, service, website, app, or other resources with real users to gain insights into their experiences. With usability A/B testing two variations of the resource are shown to a panel of users to find the option that delivers the biggest impact, achieves business goals, and drives metrics.

It’s is a new process for quickly testing the effectiveness of your resources at a low cost. This process lets the design, marketing, and development teams find issues with the usability of your business before they go live.

There are a lot of benefits to usability A/B testing and we have outlined some of them to help you optimize your business.

6 benefits of usability A/B testing

Benefit 1: Understand Your Audience

When you run a usability A/B test you are directly asking your users to interact with the business and tell you their feelings and opinions. Each time you run a test and use the results to make changes you are taking steps to satisfy the audience.

There are great advantages in knowing what your users want, need, and have trouble with. You want every user to become a customer so knowing what they’re looking for goes a long way.

Your audience is your biggest asset, understanding them and making products, websites, apps, and services that they like will lead to success.

Poll the People gives you access to thousands of users on-demand that are dedicated to giving you actionable feedback at a low cost and in under 60 minutes.

Benefit 2: Usability A/B Testing Saves Time and Resources

The goal of a usability A/B test is to find pain points and issues that prevent people from completing a task or achieving their goals. This type of testing lets you create a great user experience before launch.

Finding these bugs early in your design process saves a lot of development time. When a business decides to skip usability A/B testing issues can be overlooked or not be found leading to them causing big problems in the future.

If you utilize usability A/B testing to catch issues before going live it is less expensive, time-consuming, and needs less attention. The designer can make changes to the current design and test again to measure improvement.

Prototyping has been effective for years, so why not do it with your business. Testing lets you make decisions based on facts and data, rather than assumptions or gut feeling, improving usability.

Benefit 3: Improve User Experience

Creating a good experience for users is a major factor in creating loyal customers. If you want to lead the audience in a specific direction we need to make it easy for them to get there.

If you want users to find certain resources you need to make it obvious. Usability A/B testing can tell you how long it takes for users to get where you want them to go or how simple it is to navigate.

A potential customer that can’t quickly find what they’re looking for will go find it somewhere else. The usability of a website or app gives the first impression the user associates with the business.

“It takes about 50 milliseconds for users to form an opinion about your website. This determines whether they like your product or not and if they’ll stay or leave” – Conversion XL

Usability A/B testing gives you the opinions of users, if they like your business, and if they will stay on your site.

Every business wants to satisfy their potential customers, usability A/B testing with Poll the People is a great way to reap all the benefits.

Benefit 4: Usability A/B Testing Creates A Better Product

Usability A/B testing is an ongoing process throughout the creation of a new idea, concept, or feature that creates a better final product.

Testing will build products that are more streamlined for users and create a more efficient creation process internally. With more usability A/B testing comes a better understanding of users’ needs, leading to products and services that they will buy.

The user satisfaction feedback you get will be put into action to make the best possible product.

Benefit 5: Identifying Hidden Opportunities

While usability A/B testing finds the issues with your business the feedback can also provide you with new opportunities. The best part about gathering feedback from your users is they give you unbiased opinions.

We have seen that users will give you their thoughts on what would make the experience better. The written insights give you a fresh view on your designs and provide new ways to improve.

Benefit 6: Usability A/B Testing Offers a Competitive Advantage

With so many businesses in every industry and new ones entering each day, any sort of competitive advantage is great. Your business has to go the extra mile to give customers a product they will choose over another one.

By simply investing in usability A/B testing to find what users want and need you have an advantage over competitors. Testing helps develop resources that go beyond functionality and give users optimized experiences.


Usability A/B testing is an essential part of effective development and design. By viewing your business through the eyes of the end-user you find what works and how you can improve the ones that don’t.

Poll the People’s testing is focused on letting businesses optimize as fast and cost-effectively as possible.

Our tests are created, run, and completed in about 60 minutes. Here’s an example of usability A/B testing for your ads.

Are you interested in testing for your business? Do you want to find out more about usability A/B testing? Or how you can improve different parts of your user experience? Check out our blog, get in touch with our experts, or sign up to start testing.

Owen Fay

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