By Owen Fay . Posted on March 4, 2022

A user experience design process is a systematic strategy for improving your designs over time. You have a smaller probability of developing an excellent UX product if you don’t use an effective UX design process. Getting a solid UX design process can feel like hard work, whether you are new to UX, operate a digital team, have an organization, or are an office worker battling with the modern technological world.

The method of experience design testing is relatively new in the business world, and it may differ slightly from testing a product or service. To properly test your experience design and develop the best business for your users, you must use design thinking and an innovative business model.

With the correct tools and a well-defined design process, you can quickly build your ideal experience.

Design Thinking

Design thinking has always been seen as the cornerstone of innovation, as well as a cure for slow growth. It is a non-linear, continuous process that assists us in better understanding users, challenging assumptions, redefining challenges, as well as prototyping and testing innovative solutions.

Design thinking is a relatively new approach to decision-making, yet it is one of the most effective methods for ensuring that the solution will work. Since it tends to interpret the problem in a human-centric way, this approach to issues is especially effective and can have massive benefits for any business.

Design thinking put simply is finding the right problem to solve before looking for solutions. This method allows businesses to create the right solution to the right problems the right way. The design thinking process is done in five steps, here are the steps to follow:

1. Empathize

Empathize, the first stage of the design thinking process is where you have to consider and understand the consumer. It assists problem-solvers in gaining a better understanding of the interests, objectives, and goals of the users they are attempting to reach.

This step is why the process works so well, it involves observing, engaging, and understanding people to better understand their experiences and motivations, and also putting yourself in the user’s shoes to gain more personal knowledge of the challenges at hand.

The empathize stage aims to get real-life insights into what a user wants and needs by putting assumptions aside. Empathizing with the user allows you to get a more complete view of the problem and why it exists.

2. Define

The problem at hand is identified in the second step of the design thinking process. Designers and other individuals will determine the key challenges that consumers are having using the information acquired during the first stage of this process. Before the empathize phase, you might think you have a strong understanding of what the problem is, but gaining input from the user will help you identify the critical problem in greater detail.

The Define stage will assist your teams in generating outstanding ideas for features, functionalities, and other aspects that will allow them to solve problems or, at the very least, allow users to resolve difficulties with the least amount of trouble.

3. Ideate

The ability to invent plays a big role in the ideation stage. Individuals will begin to develop ideas for solving the problems identified during the previous two stages of the design thinking process. This is where most people start but having the information from the first two steps you are in a better spot for finding the best solution.

Designers frequently don’t care about funding or scalability during this stage, so thinking outside the box is the right approach. Teams can utilize brainstorming and other ideation approaches to generate as many ideas as possible, then reduce the list down to the most viable possibilities.

By the end of the Ideation phase, you should have chosen some of the best ways to fix issues to aid you in investigating and testing your ideas in order to determine the best way to either create a solution or offer the elements needed to escape it.

4. Prototype

The prototype step of the design process is when teams create low-cost, scaled-down prototypes that show how the ideas identified in the previous phases can be applied. Specific features can be included to target specific problem-solving scenarios and create the environment for decision-making discussions about what works and what doesn’t.

Sketches, models, and digital representations of an idea are all examples of prototypes. This is where research and development come into play. The answers are implemented in the prototypes one by one and based on the users’ experiences, they are either approved, modified, re-examined, or rejected.

By the end of this stage, you’ll have a better knowledge of limits and obstacles, as well as how real people could react to the solutions you proposed.

5. Test

This is where you take your prototypes and interact with your users again. You present them with the new experience design that solves their problem and ask them to give you feedback. The final product will be made up of the solutions that were discovered and tested during the prototype phase.

The most important part of the whole design thinking process is testing and Poll the People’s usability testing platform is a great way to get results. You show users the new experience design that answers their problems and gather actionable insights that help you optimize the business

Even during this stage, changes and improvements are done to rule out potential problem solutions and gain a thorough grasp of the product and its users.

Agile Testing Process

While we all want to introduce the perfect product or feature, we can only polish and improve the user experience through testing and making improvements.

Most of the time, the first prototype or test will not provide the best answer to the problems that have been recognized. Agile is a business method in which you develop, measure, and learn from testing in a cycle, making modifications along the way to improve the experience before investing all of your resources and risking failure. We learn to alter our product’s features and interface in response to our users’ expectations only via experience and regular user feedback.

Through repeated tests and consumer feedback, agile testing will assist you in creating the greatest possible experience.


The design thinking framework encourages designers to think creatively and develop strategies that lead to the creation of user-friendly solutions that solve a specific problem. It’s significant to notice that the design thinking phases aren’t always followed in a straight line. Different stages in the user journey may generate fresh ideas or reveal new insights, inspiring new versions of previously completed phases.

Poll the People is an excellent platform for testing your new experiences on respondents like your target audience, it enables firms to practice agile through quick and low-cost experiments. The majority of tests take less than an hour to complete, and a test with 100 individuals from our dedicated user panel costs less than $50. Create your first test and gain insights for improvement by signing up.

Owen Fay

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