By Owen Fay . Posted on May 18, 2022

If you’re not happy with your current logo design, there’s one simple way to improve it: surveys. By testing with your target audience, you can get feedback that will help you create a logo that better represents your brand. And we’ll show you how to do it.

A logo is not your brand, nor is it your identity. A logo is only one element of your brand identity.

If you’re looking to improve your logo design, surveys are a great way to get feedback from your target audience. By asking questions about what they like and don’t like, you can get a better sense of what direction to take your design.

In this post, we’ll share some tips on how to create a survey that will help you improve your logo design. We’ll also provide some examples of questions you can ask to get the most helpful feedback.

How To Use Surveys To Improve Your Logo Design

As a designer, getting feedback from your target audience about your work is important. One way to do this is by conducting surveys. Surveys can help you understand what people think about your logo design and what they would like to see changed.

To get started, create a survey that asks people about their thoughts on your logo design. Make sure to include questions that will give you helpful feedback, such as what they think of the overall design, what colors they would like to see, and what they think the logo represents.

Once you have collected the survey results, take a close look at the feedback and see if there are any common themes. Based on the feedback, you can make changes to your logo design that will make it more appealing to your target audience.

Remember, surveys are just one tool that you can use to get feedback about your logo design. You can also ask people for their feedback in person or through social media. Use whatever method you think will work best to get the most helpful feedback possible.

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The Benefits Of Using Surveys In Logo Design

There are many benefits to using surveys when designing a logo. Surveys can help you understand your target audience, what they like and don’t like, and what they think of your current logo. This information can be invaluable in helping you create a logo that your target audience will love.

Surveys can also help you save time and money. Instead of spending hours or even days designing a logo yourself, you can simply ask your target audience what they want. This can save you a lot of time and frustration, and it can also ensure that you create a logo that your target audience will actually be happy with.

In addition, surveys can help you get feedback on your logo design before you launch it. This can be helpful in making sure that your logo is on the right track, and it can also help you make changes to your design before it’s too late.

Overall, using surveys in logo design can be a great way to understand your target audience, save time and money, and get feedback on your design. So if you’re looking to improve your logo design, be sure to use surveys to your advantage.

INFOGRAPHIC: The benefits of using surveys in logo design - Poll the People

How To Create A Survey For Your Logo Design

  1. Identify the goals of your survey. What you want to achieve through the survey is important, whether it is overall acceptance of your design or finding the best colors to use. You need to have a specific goal to make the survey effective.
  2. Choose your target audience, this should be a representation of your real users, make sure to test with the right people to gather the best feedback.
  3. Next, create your questions, these questions need to help achieve the goal of the survey. A few examples of good questions are: What is your opinion of the color scheme? What are your immediate thoughts on this design? Is the logo easy to read and understand?
  4. Send the survey or run the test and gather feedback. Now all you need to do is send or launch the survey, you’ll start getting feedback from the users you reach out to or the users you selected on the survey site.
  5. Analyze results, this is the most important part of the process. You need to dive into each response, how the users answered the questions, and find the most valuable insights to make the next step.
INFOGRAPHIC: How to create a survey for your logo design - Poll the People

How To Interpret Survey Results To Improve Your Logo Design

When designing a logo, getting feedback from as many people as possible is important. Surveys are a great way to collect this feedback, but it can be difficult to know how to interpret the results.

Here are a few tips to help you make the most of your survey results:

– Look for patterns in the responses. If a lot of people say they don’t like the color of your logo, for example, that’s probably something you should change.

– Pay attention to the comments people make. If someone says they don’t like your logo because it’s too busy, that’s valuable feedback that you can use to improve your design.

– Don’t be afraid to make changes based on the feedback you receive. Remember, the goal is to create a logo that people will love – so if your surveys tell you that something needs to be changed, don’t be afraid to make the change.

INFOGRAPHIC: How to interpret survey results to improve your logo design - Poll the People

Quick Tips

  1. Make sure your logo is simple and easy to understand.
  2. Use surveys to get feedback from your target audience.
  3. Use the feedback to improve your logo design.
  4. Make sure your logo is unique and memorable.

According to a survey of 1,000 consumers conducted by Harris Interactive, 61% of respondents said they had a more favorable opinion of a company if its logo was easy to remember. Furthermore, 54% said they were more likely to do business with a company whose logo they could easily recall.


If you want to improve your logo design, surveying your target audience is a great way to get feedback and ideas. By asking people what they think of your current design, you can get a sense of what works and what doesn’t. You can also find out what people associate with your brand, and use that information to create a more effective logo. By taking the time to survey your audience, you can create a logo that better represents your company and resonates with your customers.

Looking to test out a new logo for your company? Poll the People is the perfect place to do it! Our platform allows you to gather feedback from potential customers quickly and easily. Plus, it’s free to sign up! So why wait? Test your logo today!

Owen Fay

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