By Owen Fay . Posted on October 19, 2022

Creating a clothing company is a lot of work, but coming up with the perfect brand name doesn’t have to be. With a little creativity and research, you can find a name that’s unique, memorable, and reflective of your brand.

There are a few things to consider when naming a clothing company. The name should be catchy, easy to remember, and it should represent the style of the clothing. It’s also important to make sure the name is available as a domain name and that it’s not already being used by another company.

Once you have a few potential names, it’s a good idea to do some research to see if there are any negative associations with the name. You don’t want to choose a brand name that could turn off potential customers.

 The Importance Of A Brand Name For Your Clothing Company

Naming your clothing company has many benefits. It can help you create a brand identity, build customer loyalty, and increase brand awareness.

When you name your clothing company, you are creating a brand identity. It sets your company apart from other companies in the industry. Your name should be unique and memorable so that customers will remember your brand and be more likely to purchase your products.

Building customer loyalty is another benefit of naming your clothing company and building a brand around it. If customers have a positive experience with your brand, they are more likely to come back and purchase more products. Strong brand development can help create customer loyalty.

Lastly, naming your clothing company can help increase brand awareness. If customers know your brand name, they are more likely to purchase your products.

Brand awareness is important for any company, but it is especially important for clothing companies, as customers need to be able to easily find and purchase your products.

How to Create a Great Brand Name

1. Keep it  short

The best clothing company names are usually short. They’re easy to remember and leave a lasting impression on people. Keep your name to two syllables or less for the best results.

2. Make it Memorable

You want your clothing company name to be memorable. Something that will stick in someone’s head long after they’ve heard it. Try to stay away from common words and phrases that people use all the time. Be unique.

3. Keep it Simple

Don’t try to be too clever with your clothing company name. The simpler it is, the better. People will be able to remember it and spell it more easily.

4. Avoid Negative Words

You want your clothing company name to be positive and upbeat. Avoid any words that have negative connotations.

5. Be Creative

Get creative with your clothing company name. Think outside the box. Brainstorm with friends and family to come up with something unique.

6. Do a Google Search

Before you settle on a name for your clothing company, do a quick Google search. Make sure the name you want isn’t already being used by another company.

7. Check the Domain Name

Once you’ve found a few potential names for your clothing company, check to see if the domain name is available. You want to make sure you can get a website up and running with your chosen name.

8. Test Your Brand Name

Usually, brand names are finalized within the organization without regard for what customers might think of them. Companies need to gather actionable feedback from their audience with a tool like Poll the People to understand how effective their brand name is. All you have to do to test your brand name is input your options, choose your audience and launch.

You will understand customer impressions and opinions, be able to compare brand names and understand pronunciation, recognition, and effectiveness.

9. Make a Final Decision

After you’ve done all of your research, it’s time to make a final decision. Use the feedback from your brand name test to choose a brand name that you and your users love.

How To Avoid Cliches When Naming Your Clothing Company

When it comes to naming your clothing company, you want to avoid cliches. Cliches are overused and often unoriginal. They can make your company seem unprofessional and unoriginal.

Here are some tips for avoiding cliches when naming your clothing company:

1. Be unique.

There are a lot of clothing companies out there, so you want to make sure yours stands out. Avoid using names that are similar to other companies or that are too generic. Instead, come up with a name that is unique and reflects your brand.

2. Be creative.

Get creative with your name. Avoid using common words or phrases. Instead, try to come up with something creative and memorable.

3. Avoid using your name.

While it may be tempting to use your own name for your company, it can be a cliche. Instead, try to come up with a name that reflects the brand or the products you sell.

4. Test the name.

To avoid creating a brand name that is cliche, you can test names with the intent to understand what the target audience’s option is. This will help create the best brand name possible.

How To Choose A Clothing Company Name That Will Last

1. Do your research

When it comes to choosing a name for your clothing company, it’s important to do your research. That is,  you’ll have to look at other companies in your industry and see what names they have chosen. You want to make sure that your name is unique and will stand out from the rest. You also want to ensure that it’ll leave a lasting impression on people.

2. Make it meaningful

You want to make sure that your name has some meaning behind it. People love brands with meaningful names- which depicts their commitment to the satisfaction of the customers.  You can choose a name that is related to your company’s mission or values. Or, you can choose a name that is related to the products you sell.

3. Avoid using trends

When you are choosing a name for your company, you want to make sure that it will not be outdated in a few years. This means avoiding any names that are based on current trends. You want to choose a name that will be timeless and will not need to be changed in the future.

4. Use Tools and Advice from Experts

If you are having trouble choosing a name for your company, you should use a brand testing tool. These tools will help narrow down your options and find a brand name that works with the help of real users. You can stop guessing what users want with brand name testing that doesn’t blow your budget. You can also do some research on how to choose a brand name and find great advice in our blog.

How To Do A Clothing Company Name Search

There are a few things to keep in mind when doing a clothing company name search.   Here are a few tips to help you find the perfect name for your clothing company:

  • Brainstorm. You and your team may be able to come up with a great name that you never would have thought of on your own.
  • Use a thesaurus to find different words that mean the same thing as clothing. This can help you come up with some unique and interesting ideas.
  • Try combining two words to create a new word. A lot of brands in the industry use this method to create unique brand names.
  • Use an online name generator. There are a few different websites that can generate names for you. Just enter a few keywords and see what comes up!
  • Once you have a few ideas, test them with Poll the People. You will get great feedback that helps you make a decision and users will tell you if the name is confusing, too close to competitors, or has any other issues.

Bonus Tips


If you’re looking to start a clothing company, finding the perfect brand name is essential. It’s the first step to building a strong identity for your business. Brainstorming your brand name with a group of people will aid your brand naming decision. We’ve highlighted other tips that’ll guide you towards choosing the best brand name for your clothing company.

The best way to choose a brand name when you have a few ideas is to test your brand name with Poll the People. If you are ready to test your brand name, sign up for free and launch your test in minutes.

Owen Fay

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