A few months ago, my daughter was taking a “gap year” between High School and College.
One day, I asked her “Hey, do you want to do a startup with me?”
To make sure she does not give me a lame answer, I made her read Desh Deshpande’s book “On Entrepreneurship and Impact”
She came back 3 days later and said “Yes dad. Let’s do this!”
The idea was simple: Allow businesses a quick way to get customer opinions *before* launch.
For example: Allow a business to decide between two brand logos by quickly polling a hundred customer opinions. Or allow a shoe company to quickly decide between two designs of their next shoe.
The vision was: We needed this to be faster, cheaper, and better than any existing solution.
We put our foot down at 60 mins. That is: Start to finish, the test should be completed in 60 mins or less. (Side note: Existing solutions take about 10 days right now)
She worked with contractors from around the world (some of them who don’t speak English) – and got the product up – along with a little technology help from me.
As she headed off to college in September, I joined the startup full-time and we went live in November.
The startup is called “Poll the People” and we are striving to become leaders in the emerging space of “Usability A/B Testing”
PS: For my marketing friends, it’s about testing before going live – with a panel of users. This helps to reduce risk by uncovering design issues early, preventing wasted time, effort and user frustration. Similar services are: UsabilityHub, Qualtrics and Momentive (we are just better, faster and cheaper!).
Alden Do Rosario
CEO – Poll the People
- Benefits of Pre-Live Usability Testing - August 8, 2022
- UX Design for a Smooth Online Shopping Experience: 15 Tips from Experts - August 5, 2022
- Headline Testing With Poll the People - August 5, 2022