By Owen Fay . Posted on August 9, 2022

  “On average, five times as many people read the headlines as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy This quote from David Ogilvy, widely known as ‘The Father of Advertising’ still holds true today. The headline of your ads […]

By Owen Fay . Posted on August 5, 2022

What is Headline Testing? Headline testing is a process of developing multiple ad title variations that can then be compared by presenting them to different audience segments to understand which one is more powerful, effective, and will perform the best. Headline testing can be done to optimize the heading of a digital ad, article, or […]

By Owen Fay . Posted on August 3, 2022

Over time, banner ads have grown in popularity. In addition to search ads, they can be a fantastic tool to raise brand awareness, traffic, and conversions. High-traffic areas on websites are used to display banner ads, which can raise brand awareness and provide clicks, sales, and leads. The front, bottom, or side of a webpage […]

By Owen Fay . Posted on July 6, 2022

Are you running A/B tests on your Google or Facebook ads but struggle to get the volume needed to give you confidence in one campaign over another? Many companies and marketing teams deal with this issue. You need proof that your ads are effective, whether the goal is boosting revenue, building brand recognition, or generating […]

By Owen Fay . Posted on June 16, 2022

Why should you test the headlines of your ads? Isn’t it enough to just pay Google to get your advertising where they need to be? We’ll cover all of the reasons you need to optimize your Google ads headlines. The first thing a user sees when interacting with your ads are the headlines, they need […]

By Owen Fay . Posted on May 18, 2022

If you want to ensure that your ad campaigns are as effective as possible, it’s important to test your concepts with users. In this blog post, we’ll share some of the best methods for user testing. “You can’t improve what you don’t measure.” – Peter Drucker There are a lot of factors that go into […]

Life Cycle FI
By Owen Fay . Posted on

The product life cycle is the progression of stages that a product goes through throughout as it is created, beginning with development and ending with decline. It’s usually divided into six stages. It is used by business owners and marketers to make crucial decisions and tactics about marketing budgets, product prices, and packaging. The life […]

Ad Testing mistakes
By Owen Fay . Posted on May 11, 2022

Assume that you are running multiple digital ads and it’s not working. That is disappointing right? Advertising is risky and the perception of the audience can be different from your assumptions. To get ahead of this issue, testing your ads before you launch them is a great way to optimize ads. Test your campaigns by […]

By Owen Fay . Posted on April 20, 2022

  “The headline is the most important part of an ad. It must be clear, concise, and compelling.” – David Ogilvy If you’re running Google Ads, you want to make sure you’re not making any mistakes with your headlines. Headlines are important because they’re one of the first things people see when they see your […]

By Owen Fay . Posted on March 25, 2022

As a lot of us in the marketing world know, testing your ads on Google or Facebook while they’re running isn’t a quick or inexpensive process. It might take days or weeks to reach statistical confidence in their ad system depending on the traffic that your ads get. All while you’re probably spending more money […]