By Owen Fay . Posted on November 8, 2022

How confident are you in your ads? Have you tested them to make sure they’re optimized to convert users? No matter if you want your ads to increase sales, boost awareness, or achieve any other goals, you need to know that you are running ads that will work. You might have heard of ad testing […]

By Owen Fay . Posted on September 20, 2022

Poll the People is excited to announce an upgrade to our platform that lets you test resources with your own users. As a marketer, designer, or product manager, users that choose to test with their own users still have access to expert-built templates, our guides, and resources, but can now send a test link to […]

By Owen Fay . Posted on September 12, 2022

Writing high-quality ad headlines is 80% of attracting the right users to convert through your digital ads. As David Ogilvy once said, “When you have written your headline, you have spent eighty cents out of your dollar.” This concept applies to every and any marketing campaign, not just blogs, content, or ads. A powerful headline […]

By Juliette Anderson . Posted on August 25, 2022

The constant evolution of digital marketing has given birth to exceptional marketing tools and strategies. Many B2B owners found account-based marketing (ABM) particularly effective, along with Google Ads. As digital marketing evolves, so do the different tools and strategies dedicated to its optimization. As more and more users become tech-savvy, digital marketing has to become […]

By Owen Fay . Posted on August 17, 2022

Nowadays, virtually every company employs digital advertisements to try to boost traffic, exposure, and ultimately sales. They can be an excellent approach to capture consumers’ attention and raise brand awareness. However, it can be easy for a lot of marketing and design teams to overlook ad copy when creating new creative or campaigns. We can […]

By Owen Fay . Posted on August 16, 2022

Are you considering making digital ads a part of your marketing strategy? Google ads can be a great starting point and they make it easy to get campaigns up and running. According to businesscollective.com there are about 2.3 million Google searches every second, in almost all search results users will see ads. These ads can […]

By Owen Fay . Posted on August 10, 2022

Strategic and targeted headlines can help marketers and businesses attract users to their landing pages, website, and content. These brief statements can tell an audience how certain benefits, offerings, or context applies to them and what they can expect to get by clicking on an ad or learning more. Marketing professionals and business owners can […]

By Owen Fay . Posted on August 9, 2022

  “On average, five times as many people read the headlines as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy This quote from David Ogilvy, widely known as ‘The Father of Advertising’ still holds true today. The headline of your ads […]

By Owen Fay . Posted on August 5, 2022

A headline can be one of the most important parts of your ad, about 80% of the audience will only read your headline to decide if they want to learn more or convert through your ad. The headline needs to be engaging, persuasive, and match the users search intent to get them to become a […]

By Owen Fay . Posted on August 3, 2022

Over time, banner ads have grown in popularity. In addition to search ads, they can be a fantastic tool to raise brand awareness, traffic, and conversions. High-traffic areas on websites are used to display banner ads, which can raise brand awareness and provide clicks, sales, and leads. The front, bottom, or side of a webpage […]