Poll the People is excited to announce an upgrade to our platform that lets you test resources with your own users. As a marketer, designer, or product manager, users that choose to test with their own users still have access to expert-built templates, our guides, and resources, but can now send a test link to colleagues, partners, friends, family, or their own recruited participants.
Teams will be able to easily test with real people thanks to quick test designs and user-friendly test-taking experiences. We’ve covered the importance of concept and user testing in past articles, they help guide teams in the right direction and ensure resources don’t go to waste by building the wrong or ineffective designs.
Data shows that real users provide higher quality and more reliable insights, but most platforms make using your own users difficult. Oftentimes there are multiple steps to sign-up, the need to download plug-ins or jump through hoops just to give feedback. A lot of platforms are so difficult to use that many teams use generic audiences or never choose to test with their own users because it’s hard to access them.
At Poll the People, we want to make it as easy as possible to optimize your ads, concepts, and designs, in any way you want. Our goal is always to make user testing faster, easier, and less expensive, if that means you want to use your own test participants, we want to help you do it! In this article, we are going to cover how you can use your own users in a Poll the People test.
Poll the People Unmoderated Testing
Unmoderated testing is a proven way to enhance the experience of people who come across your designs, ads, and concepts so that you will get more conversions.
For performing an unmoderated test, you need to ask users to interact with your design, concept, or ad and provide feedback on what they liked or disliked about it — all without any supervision.
What made them perform or refuse to perform a certain action you desired, how easy it was to use your product or service, did they feel like clicking on the ad, etc., are all questions your users need to answer.
Poll the People is committed to helping teams, companies, and individuals get the insights they need to roll out the best resources. The “test with your own users” feature lets you share a link to the people whose feedback you want and allow them to respond to the test. You can create quick tests using the many functional and visually appealing templates we have, and you can track your feedback in the results dashboard. Our research process takes a week-long process down to just an hour while spending far less than traditional testing.
Testing with Your Own Audience
When you decide to test with your own audience the testing process is essentially the same as when you use our dedicated user panel. You should still consider your goals, test design, and test question, but instead of choosing your audience from our panel, you identify the number of responses you need and send a link to the test to your own users.
These users can instantly start viewing your ads, designs, concepts, landing pages, or anything else you want to test. They will provide feedback in the same way our panel would and your results will even be recorded in our results dashboard.
Poll the People makes it easy to analyze and review your results in our results dashboard which includes qualitative data showing you results along with each and every response you record.
Recruit Users from Your Audience in Minutes
One of the best aspects of our test with your own audience feature is how easy it is, there is no need for signing up, downloading resources, or completing steps just to get to the test. You can quickly get feedback from anyone you think will help make a better product.
Poll the People makes the process of testing from your own pool quite easy; the platform allows you to get relevant testers within minutes without depending on developers or engineers.
Here are three of the times you can use a test with your own audience with Poll the People:
- Test within the organization: Target users after they have interacted with a new update, to understand their reaction to your changes.
- Test a new feature: If you are adding a new feature to your website and want to know how your current users will react, you can target users on high-traffic pages where the audience is likely to interact with it.
- Test an upgrade: You can use this test right after you have released an upgrade and your users have interacted with it, so you can get their honest and unbiased opinion fresh after the user session.
Find Issues Before Launch
Before you launch your concept, ad, or design, it is crucial to identify whether any bugs, issues, or inconsistencies have made their way into it.
This is where Poll the People comes into the picture. With our testing platform, you can test with your own audience and confidently go live by weeding out all the potential issues your users may face in your resources before launch.
You don’t have to rely on the poll respondents that Poll the People has; you can send a link to the users you have identified and wait for the responses to roll in within the hour.
Based on the user feedback, you can prioritize issues by rating them on a five-point scale with decreasing level of seriousness. For instance:
- Critical — These issues, when left unfixed, can prevent users from completing a task or finding what they are looking for.
- Serious — Issues at this level will negatively affect user experience, leading to low conversions, sales, and even traffic.
- Medium — These are issues that cause users to be mildly irritated but don’t prevent them from finishing a task. You must address these issues, as it will improve user experience.
- Low — Low-status issues such as typos and suboptimal button placement may seem trivial, but they negatively impact your business’s reputation, so they warrant action.
- No issue — Once you have addressed the other type of feedback, you can get to this section to find areas where you can delight users. So, this type of feedback can be viewed as suggestions for improving your resources.
Analyze Insights & Collaborate with Your Team
Poll the People gives you yet another way to gather valuable feedback and trusted insights from users. The platform is built for marketers, designers, and product managers, to use together, you can easily share results and collaborate with your team to find the insights that matter.
You can also collaborate with your team to find the insights that matter that will help you fix issues, identify the most important design elements, and create the best resources possible.
Aside from that, sharing your results with the team, clients, or your boss will go a long way in helping you communicate the impact of your research and validate decisions and changes.
With Poll the People, you can include others in your testing process easily by sharing the test results with anyone who needs it. To do so, you simply need to enable results sharing and copy the link to “Share Results” before sending it to the relevant stakeholder.
It is worth mentioning that, in your usability testing report that you share with others, you need to include a background summary, goals of testing, the methodology, participants, and your findings.
Try It and Tell Us What You Think
Running an unmoderated usability test is the best way to know whether your ad, concept, design, headline, landing page, etc., will resonate with the target audience. Using Poll the People, you can now run unmoderated tests with your own users, in a process that is highly affordable and takes less than an hour. You can then easily analyze the results, find issues in your resources before launch, share them with your team, and make adjustments to your resources.
Sign up for Poll the People and run a test with your own users or ours. Either way, you will be able to get insights to optimize every aspect of your brand within minutes and at a fraction of the cost of traditional testing.
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