By Owen Fay . Posted on October 17, 2022 By Owen Fay . Posted on October 17, 2022
By Cristian Stanciu . Posted on October 14, 2022Facebook videos earn billions of views every single day. It’s the go-to medium for brands to grab attention, entertain and educate, and convert viewers into leads. Facebook video advertising is the preferred marketing tool for brands wanting to benefit from the huge user base that the social media platform provides. Furthermore, brands cannot ignore the […]
By Owen Fay . Posted on October 7, 2022Google, Amazon, Coca-cola, and Microsoft. We all know these companies and they are some of the most iconic brand names that seem like a perfect fit. But when these great brand names were chosen was it luck or is there a process for creating impactful, memorable, and catchy names that can stand the test of […]
By Kenneth Sytian . Posted on September 22, 2022What if, for your site to be 100% optimized for search engines, it would come at the expense of user experience? You could be holding yourself from ranking well on search engines. That’s because UX and SEO work hand in hand. SEO aligns your content with the things that users search for on Google. When […]
By Owen Fay . Posted on September 21, 2022Making user research an essential part of your strategy requires the support of everyone in your organization. Just like when creating campaigns, content, or features, you need to consider the needs and expectations of the users, this is the same internally. You need to understand what’s important to the people you work with, the stakeholders, […]
By Owen Fay . Posted on September 6, 2022Making designs more user-friendly, efficient, and interesting can be accomplished through research and design testing. By conducting your own user testing prior to the release of an idea or working with a team to build a new feature, you may very well have experienced this directly. User testing could have been incorporated into your design […]
By Divyesh Bhatasana . Posted on August 8, 2022How do you make a good Facebook ad? It should not be a big concern as Facebook is an important sales channel. With approximately three billion active monthly users, any business can reach a lot of potential customers on their social media network in a relatively cost-effective way. Facebook ads have a lot of benefits […]
By Owen Fay . Posted on August 4, 2022Why is market research actually effective? Over 75% of organizations conduct market research, and according to Hanover Research, 68% of businesses have seen an increase in sales as a result of market research. Understanding a target audience’s goals and needs can help you better allocate your resources in order to boost traffic, sales, and other […]
By Owen Fay . Posted on August 2, 2022For years, LinkedIn was an afterthought for advertising, but in recent years, the platform has grown in users, and engagement, plus increased the focus on ads. Organizations that run ads on LinkedIn typically want to generate more leads, drive website traffic, and increase brand awareness. LinkedIn is a great place to do all of these […]
By Owen Fay . Posted on July 26, 2022As marketers, it can be hard to know if a campaign will work as intended before launch. A lot of the time we rely on click-through, conversion rates of past campaigns, and other assumptions before going live, but that’s after you’ve built all of the ads or resources. There are some common ways of testing, […]