A typeface or type family refers to a specific collection of related fonts. Typography design is the art of arranging letters and text and selecting font style, structure, and appearance to present your business message to clients. “Typography is the use of type to advocate, communicate, celebrate, educate, elaborate, illuminate, and disseminate. Along the way, […]
There is a lot to consider when you are creating a business for the first time, you need your purpose, products or service, and marketing strategy, but before all else, you need a name for your business. This might seem like a simple task, but it’s actually one of the most important decisions you’ll make. […]
Choosing a company name is an important decision for any business owner. Before any branding or marketing happens the company needs to create and choose a brand name. The name you choose will be used on your website, ads, social media, and anywhere else you market or promote your business. It’s important to choose a […]
The experiences a user has with your website can be the difference between a customer that converts and one that goes with a competitor. A website needs to provide a seamless interaction that gives the user everything they need to know about your business and tells them exactly how they can reap the benefits of […]
Creating videos is quickly becoming a staple for businesses and creators. This engaging visual format is an effective way to communicate information quickly or resonate on an emotional level. Whether your goal is to connect with an audience or push sales conversions, creating high-quality videos is key. Here are nine foolproof tricks to get the […]