By Owen Fay . Posted on November 17, 2022

There is a lot to consider when you are creating a business for the first time, you need your purpose, products or service, and marketing strategy, but before all else, you need a name for your business.

This might seem like a simple task, but it’s actually one of the most important decisions you’ll make. Your business name is the first impression you make on potential customers, so it’s important to choose wisely. You need to know the tips to consider when choosing a business name. 

Once you’ve chosen a name, you can start building your brand. Your business name is just the beginning, but it’s up to you to create a solid foundation for your brand. In this article, we will cover the seven most important things to consider when naming your business.

How To Brainstorm Creative And Effective Business Name Ideas

When it comes to brainstorming creative and effective business name ideas, there are a few key things to keep in mind.

Consider what your business does and what type of image you want to project. For example, if you’re an accounting firm, you’ll want to choose a name that conveys professionalism and trustworthiness.

It’s helpful to consider alliteration, puns, and other wordplay. This can make your business name more memorable and stand out from the competition. It’s also important to make sure the name you choose is available as a domain name and that it’s not already being used by another business.

Lastly, but possibly the most important thing to do is to test your name with real users that represent your target audience. Poll the People gives you the highest-quality responses, through expert-built templates, a dedicated user panel, and a robust results dashboard. You will get actionable feedback in under an hour along with all of our features without blowing your budget.

How To Choose A Business Name That Represents Your Brand

When it comes to choosing a name for your business, it’s important to pick something that not only represents your brand but is also memorable and easy to understand. Here are a few tips to help you choose the perfect name for your business:

1. Keep it simple

A good business name should be easy to pronounce and spell. The name needs to be memorable and recognizable, keep it to one or two words.

2. Make it relevant

Your business name should be relevant to what you do. If you sell products, consider incorporating that into your name.

3. Keep it short

A shorter name is easier to remember and less likely to be misspelled.

4. Make it unique

A unique brand name will stick in the user’s mind and drive more traffic to your site. It will also differentiate your business from others in your industry.

5. Test your name

Use Poll the People to get the highest-quality responses in minutes. You can understand the best name among your options, compare it against the competition, or validate a name with real user feedback.

6. Check for domain availability

Once you’ve come up with a few potential names, check to see if the corresponding domain name is available.

7. Make sure the name is trademarkable

You don’t want to choose a name that someone else is already using. Do a quick search to make sure your desired name isn’t already trademarked.

 How To Avoid Common Mistakes When Choosing A Business Name

When choosing a business name, there are a few common mistakes that you should avoid.

  • Avoid choosing a name that is too similar to another business. This can create confusion and make it difficult for customers to find you.
  • Don’t choose a name that is too long or difficult to pronounce. This can make it difficult for people to remember your business name and make it harder to find you.
  • Avoid choosing a name that has negative connotations. This can make it difficult for people to take your business seriously.
  • Finally, make sure to test your name before going live. It will help validate your decisions and lead to a more successful name for your business.

How To Choose A Business Name That Is Legally Available

When you are choosing a name for your business, you want to make sure that the name is legally available.

There are a few ways to do this:

  1. You can do a search on the USPTO website to see if the name is already trademarked.
  2. You can do a search of state business filings to see if the name is already in use.
  3.  You can search the internet to see if the domain name is available.
  4. You can search on social media to see if the name is available.
  5. You can check with an attorney to see if the name is available.

Once you have done a search and have found that the name is available, you will want to register it. You can do this by filing a trademark application with the USPTO.


  • Choose a name that is unique and memorable.
  • Avoid choosing a name that is too similar to other businesses in your industry.
  • Consider the connotations of your chosen name.
  • Make sure the name you choose is available as a domain name.
  • Brainstorm with friends, family, and colleagues to generate ideas.
  • Get feedback from potential customers on your chosen name.
  • Make sure the name you choose can be trademarked.

Frequently Asked Questions

How do I choose a business name?

There are a few things to keep in mind when choosing a business name. You must make sure the name is relevant to your business, it’s catchy, and easy to remember. The best way to choose a brand name is to test it with Poll the People.

What are some tips for choosing a business name?

Make sure the name is relevant to your business, choose a name that’s catchy and easy to remember, and keep it short and simple.

What are some things to avoid when choosing a business name?

Don’t choose a name that’s too similar to another business. This could lead to confusion and potential legal issues.

Another thing to avoid is a name that’s too generic. You want your business name to be unique and stand out from the rest.


The most memorable business names are those that are unique and meaningful. They are often chosen to reflect the company’s values or mission. Sometimes, they are simply a play on words. Whatever the case may be, these names are sure to stick in your mind.

Now that you have all of our tips for creating a brand name you are ready to take steps to start the next great business. Once you have a brand name or a few options, sign up for Poll the People and launch a brand name test in minutes.

Owen Fay

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