By Owen Fay . Posted on May 19, 2022

“Usability research is essential to the success of any website or application. Without it, we would be shooting in the dark, hoping that our designs are effective.” -Jakob Nielsen

If you want to improve your website or app, usability research is a great place to start. In this blog post, we’ll give you an overview of what usability research is, why it’s important, and how you can get started.

What Is Usability Research?

Usability research is a process of studying how people interact with products or services. It usually involves observing how users interact with a product or service, and then using that information to improve the design.

Usability research is important because it can help make products and services more user-friendly. When products and services are easy to use, people are more likely to use them. This can lead to increased sales, higher customer satisfaction, and lower support costs.

There are many different methods of usability research, but all of them involve observing and talking to users. Some common methods include interviews, surveys, focus groups, and usability testing.

INFOGRAPHIC: What is usability research? - Poll the People

Why Is Usability Research Important?

Usability research is important because it allows you to test how easy or difficult it is for people to use your product or service. This is important because you want to make sure that your product is easy to use for your customers, and that they will be able to find what they need easily.

If you can make your product or service easy to use, then your customers are more likely to use it and to recommend it to others. This can help you to increase your sales and to grow your business.

Usability research can also help you to improve your product or service. By finding out what people think about your product, and what they find difficult to use, you can make changes to improve it.

If you are thinking about starting a business, or if you already have a business, then you should consider doing some usability research. It could really help you to improve your product or service and to grow your business.

How Can I Get Started With Usability Research?

Getting started with usability research is a lot easier than you might think. The first thing to consider is what you want to learn or what you want to get out of the research. You need to identify goals and understand the path yo uare going to take in your research.

The right usability research method is important to the value of your findings. There are a number of methods including unmoderated testing, focus groups, surveys, and interviews. Identify the method that works best for your goals and stick to it throughout your process.

Identifying the audience you are researching with is an easy step, it should be a representation of your target users. Finding these people can be more ticky, but many online tools like Poll the People have built-in user panels to help you conduct research with the right people.

Conducting the research is next, once you have a plan, identified goals, and found your audience all you need to do is the research. Asking users questions about your business, product, service, designs, etc. will help you understand their opinions.

Last, and most importantly, analyzing the results is key. You need to dive into the feedback you received and identify any insights that could help optimize your business.

INFOGRAPHIC: How can I get started with usability research? - Poll the People

Quick Tips

  1. start by reading up on usability research and familiarizing yourself with the concept
  2. consider what your goals are for conducting usability research – what do you hope to learn?
  3. decide what kind of usability research is best suited to your needs – there are many different types of research methods, so choose the one that will work best for you
  4. create a plan for your research – what tasks will you test, who will you test them with, and how will you collect and analyze your data?
  5. carry out your research and analyze your results
  6. share your findings with others to help improve the usability of your product or service


Usability research is essential for any company that wants to create products that users will love. But it can be hard to know where to start.

Here are a few tips to get you started on your usability research journey:

1. Define your goals. What do you want to learn from your research?

2. Choose the right method for your needs. There are many different ways to conduct usability research, so make sure you select the one that will best help you answer your research questions.

3. Recruit participants. Once you have a solid plan in place, it’s time to start recruiting participants for your study.

4. Conduct your research. This is the fun part! Follow your plan and gather the data you need to answer your questions.

5. Analyze your results. Take a close look at your data and see what it tells you about your product’s usability.

6. Make changes based on your findings. Use what you learned from your research to make improvements to your product.

Usability research is a crucial part of creating successful products. By following these tips, you can make sure that your research is effective and informative.

Are you working on a project and need to know what people think? Poll the People is the perfect solution!

We offer a free signup so you can test our platform and see how easy it is to get feedback from your target audience. With our user-friendly interface, you’ll be able to create polls and get results in no time. So why wait? Sign up now and see how Poll the People can help you with your next project!


Owen Fay

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