By Owen Fay . Posted on May 19, 2022

Usability testing is one of the most important steps in the product development process. By testing early and often, you can catch design and user experience problems before your customers do.

If you want to know how to make your website or product more user-friendly, then you need to know about usability testing. Usability testing is a process that helps you understand how people use your website or product, and what problems they encounter.

There are many benefits of usability testing, in this blog, we take a deep dive into what usability testing is, why it is important, the top five benefits, and how to get started with it.

What Is Usability Testing?

Usability testing is a method of testing to see how easy a product is to use. It can be used for anything from websites to software to everyday objects. Usability testing is important because it can help make products more user-friendly, which can lead to more sales and happier customers.

There are two main types of usability testing:

1. User testing: This involves testing with real users to see how they interact with a product. User testing can be done in person or online.

2. Expert testing: This involves testing with experts in the field to get their opinions on the product. Expert testing is often used to test products before they are released to the public.

Usability testing is a valuable tool for businesses and should be used when developing new products. If you’re looking for some specific examples of usability testing here are some examples of completed tests.

INFOGRAPHIC: What is usability testing? - Poll the People

Why Is Usability Testing Important?

Usability testing is important because it allows you to test how easy it is for users to use your product or service. By testing with real users, you can find out what works well and what needs improvement. This feedback is essential for making your product or service as user-friendly as possible.

User feedback is essential for any business because it allows you to improve your product or service according to the needs and wants of your target audience. Usability testing is one of the best ways to get this feedback, as it allows you to see first-hand how users interact with your product or service.

INFOGRAPHIC: Why is usability testing important? - Poll the People

What Are The Benefits Of Usability Testing?

Usability testing benefits include:

  1. Helping you understand user needs
  2. Allowing you to make better design decisions
  3. Helping you enhance your product
  4. Enabling you to find and fix issues with your product before release
  5. Helping you gauge how users interact with your products
INFOGRAPHIC: What are the benefits of usability testing? - Poll the People

How Can I Get Started With Usability Testing?

There are a number of platforms to run your usability tests with, we will focus on our platform, Poll the People.

Getting started with usability research is a lot easier than you might think. The first thing to consider is what you want to learn or what you want to get out of the research. You need to identify goals and understand the path yo uare going to take in your research.

The right usability research method is important to the value of your findings. There are a number of methods including unmoderated testing, focus groups, surveys, and interviews. Identify the method that works best for your goals and stick to it throughout your process.

Identifying the audience you are researching with is an easy step, it should be a representation of your target users. Finding these people can be more ticky, but many online tools like Poll the People have built-in user panels to help you conduct research with the right people.

Conducting the research is next, once you have a plan, identified goals, and found your audience all you need to do is the research. Asking users questions about your business, product, service, designs, etc. will help you understand their opinions.

Last, and most importantly, analyzing the results is key. You need to dive into the feedback you received and identify any insights that could help optimize your business.

INFOGRAPHIC: How can I get started with usability testing? - Poll the People

What Are Some Common Usability Testing Pitfalls To Avoid?

There are a few common pitfalls that can occur during usability testing. Avoiding these pitfalls will help you get the most accurate results from your tests.

Pitfall #1: Not Asking the Right Questions

Be sure to ask specific, targeted questions during your usability tests. Asking general questions like “what do you think of this website?” will not give you the detailed feedback you need to improve your design.

Pitfall #2: Testing with the Wrong People

Make sure you test with people who are in your target market or demographic. Testing with people who are not your target users will not give you accurate results.

Pitfall #3: Not Testing Enough

Usability testing is an ongoing process. You should test early and often to get the most accurate results. Testing only once or twice is not enough.

Pitfall #4: Not Analyzing the Results

After you’ve conducted your usability tests, it’s important to take the time to analyze the results. This will help you identify areas of improvement for your website or app.

Pitfall #5: Not Making Changes Based on the Results

Once you’ve analyzed your usability test results, you need to make changes to your design based on what you’ve learned. If you don’t make changes, your website or app will not be as user-friendly as it could be.

INFOGRAPHIC: What are some common usability testing pitfalls to avoid? - Poll the People

Quick Tips

  1. Usability testing can help you identify problems with your website or product so that you can fix them before your users encounter them.
  2. It can help you improve the overall user experience of your website or product.
  3. You can increase conversion rates and sales.
  4. Reducing support time and cost.
  5. Improve customer satisfaction.

Usability testing can have a significant impact on the success of a product. In one study, it was found that usability testing led to a decrease in the number of support calls by 20-40% and a decrease in the number of customer complaints by 50-80%.

Conclusion

Usability testing is a process that helps ensure that your website or app is user-friendly and easy to use. It’s a crucial step in the development process, and can help you avoid costly mistakes.

There are many benefits of usability testing, but here are 5 of the most amazing:

1. you can identify user needs and requirements.

2. If done correctly, you can improve the overall user experience.

3. It can help you find and fix usability issues before your launch.

4. You will be able to validate design decisions.

5. Increasing conversion rates and ROI.

If you’re not already doing usability testing, we hope this article has inspired you to give it a try. It’s a powerful tool that can make a big difference in the success of your website or app.

Sign up now to test Poll the People for free! You’ll be able to improve your website’s usability and get feedback from users in just a few minutes. It’s the quickest and easiest way to make your site more user-friendly. So what are you waiting for? Sign up now!

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