By Owen Fay . Posted on May 18, 2022

“Usability testing is one of the most important steps in the design process. By testing with real users, you can catch design problems early on and avoid expensive rework later on. Usability testing is an essential tool for building successful products.” -Jakob Nielsen

If you’ve ever wondered why some websites or apps are just so much easier to use than others, it’s probably because they’ve been put through a process called usability testing.

Usability testing is a method of evaluating a product or service by testing it with real users. It allows businesses to see how easy or difficult their product is to use and identify any areas that need improvement.

In this post, we’ll look in detail at what usability testing is, its benefits, how to get started with usability testing, and finally how to optimize your website or app for peak usability.  

What Is Usability Testing?

Usability testing is a process used to assess how easy it is for users to interact with a website, app, or other product. It involves having real users try to complete tasks using the product, and then observing and measuring how successful they are. Usability testing can help identify problems with the product’s design and user experience so that they can be fixed before the product is released.

Usability testing is important because it can help ensure that users will be able to use the product successfully. If a product is difficult to use, users may give up on it and look for something else. This can lead to lost sales and customers for the company. Usability testing can also help improve customer satisfaction and loyalty.

There are many different ways to conduct usability testing. One common method is to give users a set of tasks to complete, and then observe and record how they do. Another method is to ask users questions about their experience with the product.

Usability testing can be done with any type of product but is especially important for products that are used by a lot of people, such as websites, apps, and software. 

What Are The Benefits Of Usability Testing?

Usability testing helps you:

1. Understand your users and their needs

2. Find problems with your product or website before your users do

3. Improve the overall quality of your product or website

4. Make your product or website more user-friendly

5. Increase customer satisfaction

6. Increase conversion rates

7. Reduce customer support costs

8. Make better design decisions

9. Save time and money in the long run

10. Gain a competitive advantage 

How Can I Get Started With Usability Testing?

The first step is to understand what usability testing is and what it can do for you and your product.

After you have a good understanding of what usability testing is, you need to decide what type of usability testing you want to do.

The third step is to create a plan. This plan should include what you want to test, who will be doing the testing, and how you will go about doing the testing.

The fourth step is to find participants. This can be done by using social media, online forums, or by testing with a platform that has a built-in user panel.

The fifth step is to conduct the test. This includes setting up the testing environment, providing instructions to the participants, and observing the participants as they use the product.

The sixth step is to analyze the results. This includes looking at the data you collected during the test and determining what areas need improvement.

The seventh step is to make changes based on the results of the usability test. This might include changes to the product itself or changes to the way you do usability testing.

The eighth and final step is to repeat the process. Usability testing is an ongoing process that should be repeated as often as necessary to ensure that your product is the best it can be.

INFOGRAPHIC: How can I get started with usability testing? - Poll the People

What Are Some Common Usability Issues?

INFOGRAPHIC: What are some common usability issues? - Poll the People

How Can I Avoid Usability Issues?

1. Do your research:

Before you start designing or building anything, it is important to do your research. This includes understanding your users and their needs based on their level of expertise, their goals, and their abilities. You can do this through surveys, interviews, and focus groups.

2. Keep it simple:

The more complex something is, the more likely it is to have usability issues. So keep your designs simple and easy to use.

3. Test, test, test:

One of the best ways to avoid usability issues is to test your design with users. This can be done through beta testing, user testing, or field testing.

4. Get feedback:

Another way to avoid usability issues is to get feedback from your users. This can also be done through surveys, interviews, or unmoderated testing.

5. Be open to feedback:

You need to be open to the feedback you receive and be willing to make changes to your design.

6. Make changes:

If you receive feedback that there are usability issues with your design, make the necessary changes.

7. Have a clear goal:

When you are designing something, you need to have a clear goal in mind. This will help you stay focused and avoid adding unnecessary features that could cause usability issues.

8. Do not make assumptions:

Do not assume that your users will understand something or that they will use something in the way you expect them to. Always test your design with users to be sure.

9. Take your time:

Rushing a design can lead to usability issues. So take your time and make sure your design is the best it can be before you launch it. 

How Can I Improve My Website’s Usability?

1. Know your audience

First, you need to understand what users want and expect from your site. Once you have a good understanding of your users, you can start making changes to your site to improve its usability.

2. Make your site easy to navigate

Users should be able to easily find what they are looking for on your site. Make sure your menus are clear and easy to use, and that your content is organized in a way that makes sense.

3. Use clear and concise language

Your site should be easy to understand for all users. Avoid using technical jargon, and use clear and concise language instead.

4. Use visuals to help explain your content

In addition to using clear language, you can also use visuals to help explain your content. This can include images, infographics, PowerPoint slides, and videos.

5. Provide helpful and relevant content

Your content should be helpful and relevant to your users. Write your content in a way that is easy to understand, and make sure to include relevant keywords.

6. Make sure your site is mobile-friendly

More and more people are using their mobile devices to access the internet. Make sure your site is responsive and can be easily viewed on all devices. If you don’t know how to adapt your website for mobiles, then hire a frontend development team, they will do it for you.

7. Use testing to improve your site

One of the best ways to improve your site’s usability is to test it with real users. This can be done through user testing, which allows you to see how users interact with your site and identify any areas that need improvement.

8. Get feedback from your users

Another great way to improve your site’s usability is to get feedback from your users. Ask them what they think of your site, and what they would change. You can also use analytics to see how users are interacting with your site and identify any areas that need improvement.

9. Keep your site up to date

Make sure your site is up to date with the latest information and trends. This includes your content, design, and functionality.

10. Always be improving

Usability is an ongoing process, and you should always be looking for ways to improve your site. Use the tips in this article to get started, and always be on the lookout for ways to make your site more user-friendly. 

Quick Tips

  1. Usability testing can help you identify potential problems with your website or app before your users do.
  2. It can help you improve the overall user experience of your site or app by making it more user-friendly.
  3. Usability testing can help you save time and money by identifying and fixing potential problems early on.
  4. It can help you increase conversion rates by making your site or app more user-friendly.
  5. Usability testing can help you improve customer satisfaction.
  6. It can help you increase customer loyalty.
  7. Usability testing can help you reduce customer support costs.
  8. It can help improve search engine rankings.
  9. Usability testing can help you make better design decisions by providing feedback from real users.
  10. Usability testing is a key part of creating a successful website or app.


Usability testing is an essential tool for any website or app development process. By testing with real users, you can uncover problems that may otherwise go unnoticed. Additionally, usability testing can help improve conversion rates, reduce support costs, and improve customer satisfaction. If you’re not already incorporating usability testing into your development process, you should start today.

If you’re not sure about the benefits of usability testing, sign up for our free Poll the People service and see for yourself! We’ll give you access to our platform and show you how easy it is to get valuable feedback from users. You can then decide for yourself whether usability testing is right for you. So what are you waiting for? Sign up now and see the benefits for yourself!

Owen Fay

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