Are you planning to optimize your Facebook ads but need help figuring out how you can get started? Facebook ads can be a great asset to have in your marketing arsenal. But if they are not set up correctly, these ads can also be costly. This is because Facebook ads are highly competitive. You’re competing […]
A name for your business can have a big impact on awareness, recognition, and growth. If it’s done right it can help the brand succeed, if it is done wrong it can take months or reword and thousands of dollars to fix the mistake. It is the first impression you make on potential customers and […]
Research shows that over 30,000 new products are launched yearly, and about 95% fail. To avoid becoming part of this statistic, you need to know if your product is a good fit for your market and the audience. All too often, in a bid to recoup investment or to beat off the competition, brands rush […]
A typeface or type family refers to a specific collection of related fonts. Typography design is the art of arranging letters and text and selecting font style, structure, and appearance to present your business message to clients. “Typography is the use of type to advocate, communicate, celebrate, educate, elaborate, illuminate, and disseminate. Along the way, […]
Any business owner or marketer who has used video marketing strategies to grow their business swears by it because it not only increases engagement and provides information to the audience but can also convert the vast majority of them into potential customers. This article helps you to learn about the importance of video marketing, the […]
There is a lot to consider when you are creating a business for the first time, you need your purpose, products or service, and marketing strategy, but before all else, you need a name for your business. This might seem like a simple task, but it’s actually one of the most important decisions you’ll make. […]
Do you get frustrated over how much traffic your website receives? You might feel you have the best product and website, but no one is stopping by. If you’re trying to make your website more visible in Google search results, you’ve probably heard a lot about SEO. But what is SEO? And how can it help […]
Marketing is complex. The processes are endless, and many steps are involved (especially with online marketing). So how do you simplify everything? How do you make marketing easier? The answer is automation. We’ll break down what it is below and how to develop strategies for automation! What is Marketing Automation? It means outsourcing marketing to […]