Social ads are an important part of every marketing campaign these days. Most brands & businesses are aware of this, however, they don’t have a well-thought-out plan around it.
In order to make your social ads more effective, you need to have a plan, in this article, we will cover 7 ways to make your social ads more effective.
7 Ideas for Making Social Ads More Effective
1. Find Your Ideal Social Media Platform
This goes without saying that choosing the right social media platform is at the core of making your social media marketing successful. Every social media platform holds its own pros and cons.
A Pew Research Center survey revealed that a sizable portion of Facebook’s user base is spread across all age groups.
According to the most recent data, there are around 2.85 billion monthly active users on Facebook. For any brand, starting with Facebook is a great way to get your social ad strategy going, later you can expand into other channels and platforms.
The best place to generate leads or build brand exposure is on Facebook. On the other hand, Twitter and LinkedIn might be your best bets if you want to grow your network of professionals and influencers. Meanwhile, TikTok and Instagram are excellent options for attracting younger audiences.
2. Use Social Media Marketing Tools
Keeping up with scheduling, optimizing, and planning your social media marketing can be hard. The majority of marketers utilize social media marketing tools as their secret weapon to making the process of creating better campaigns easier.
Numerous social media marketing solutions are available that can help you with effective marketing functions, including scheduling posts, analyzing performance, grabbing lead chances, communicating with customers, optimizing ads, and more.
One of the best ways to optimize your social media ads before launching them is Poll the People, the tool allows you to get real user feedback on your ads before spending any money on the campaign.
If you test your ads with real users before launch you can stop guessing what your audience wants, you can get same day insights from your target audience without blowing your marketing budget.
3. Use The Right Hashtag
Additionally, the hashtags need to be relevant to your target users. The more targeted your hashtags are the more likely it will be that your ads convert users. Hashtags can lead to more engagement, leads, and conversions when used right.
Always try to mix up your hashtags by adding a general one and a specific, one-of-a-kind hashtag. When you discover something works for you, stick with it and use similar combinations of hashtags on all social media platforms.
With the help of these hashtags, it will be easier to identify your most engaged audience and keep track of interactions.
4. Leverage User-Generated Content (UGC)
User-generated content, without a doubt, is one of the best ways to take your marketing campaign to the next level.
User-generated content becomes special given the fact that it is produced by real people or even your customers only instead of influencers or celebrities.
By using user-generated content (UGC), your target audience won’t have to rely on your brand’s promises and will instead see real feedback from the people they follow. This type of social proof improves the credibility of your brand.
Content created by users are more trustworthy than other types of content. More than 50% of respondents agree that user-generated content (UGC) have greater influence and effect than brand-owned images.
Give your customers a place to boast about their purchases, make it simple for your devoted followers and customers to tell others why they adore your goods or services.
5. Instagram Stories Ads
According to an investigation by Instagram Business, 50% of respondents said they went to a website to make a purchase after witnessing a good or service featured in a stories ad.
You have enormous potential to advertise your brand given that Instagram has 1 billion active users.
If you’re advertising on Facebook Stories, a photo can be viewed for six seconds while a video can last up to fifteen. However, advertisements on Instagram Stories, whether they are pictures or videos, can last up to 120 seconds.
Stories ads on both platforms appear in full-screen mode while you have the customer’s attention, putting your offerings in sharp focus.
6. Target Your Audience
You can get a better understanding of who your consumers are and target them by using keyword searches, customer surveys, interviews, and the creation of defined customer profiles.
Remember to retarget existing consumers in addition to new and potential users. Even if a consumer has already made a purchase, this will remind them of your brand, and it is considerably less expensive than promoting to new customers.
Now you can easily handle many social media marketing disciplines. You can manage campaigns, schedule content, curate content, optimize content, and manage multiple social media accounts from one location.
7. Create Your Brand’s Story
Having a story around your brand can help you connect with your audience and form a long-lasting bond with them. A brand story can help create loyal customers and create an emotional connection.
Some businesses and brands have recognized that people are emotional beings and need to be connected on a personal level. You need a medium to connect with people, and this is where social media comes into the picture.
A combination of your brand’s story and a social media platform with your target audience can take your business to the next level.
To make the social ads work, you need to constantly optimize and plan your campaign. These steps, in the form of ideas, would ensure that you are on the right track to increasing sales, leads, and awareness through social ads.
Social ads can be one of the best ways to reach your target audience, engage with users, and get more traffic to your business. However, they need to be set up correctly and engage the right users to have a positive effect on the business. If you are ready to start optimizing your social ads, sign up for free with Poll the People and run an ad test to get feedback in minutes.
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