By Owen Fay . Posted on November 2, 2022The experiences a user has with your website can be the difference between a customer that converts and one that goes with a competitor. A website needs to provide a seamless interaction that gives the user everything they need to know about your business and tells them exactly how they can reap the benefits of […]
By Poll the People . Posted on October 31, 2022
By Owen Fay . Posted on October 18, 2022
By Owen Fay . Posted on October 17, 2022Your brand name is one of your powerful marketing tools. It’s the first thing people see, and it’s what they’ll remember long after they’ve forgotten your tagline or product. That’s why it’s important to choose a name that is distinctive and meaningful. A brand name can be anything the company wants, but it typically includes […]
By Owen Fay . Posted on September 22, 2022Every year thousands of products and stat-ups fail because there is no demand, a lack of preparation, and many other reasons. Often, these organizations launch without realizing who their target audience is, what their users want, and how they can fill that need. One of the best ways to understand users is to test your […]
By Owen Fay . Posted on September 21, 2022Making user research an essential part of your strategy requires the support of everyone in your organization. Just like when creating campaigns, content, or features, you need to consider the needs and expectations of the users, this is the same internally. You need to understand what’s important to the people you work with, the stakeholders, […]
By Owen Fay . Posted on September 1, 2022You are a product manager tasked with naming your organization’s next big product, you’ve developed 20 names, but half of them didn’t pass trademark clearance, a few of them insult different cultures, and the other 8 don’t get the reaction you were hoping for from your boss. Meanwhile, the CEO came up with a brand […]
By Owen Fay . Posted on August 31, 2022There are a number of reasons to test your business’s brand name, but maybe to most compelling: names can influence behavior. A company’s brand name has a significant role in shaping its reputation and can set it apart from competitors. Your brand will be successful if it has a name that reflects positive ideals and […]
By Owen Fay . Posted on A great brand name isn’t just something that looks cool on a billboard or business card, and it isn’t great just because you like it. A great brand name is great because it communicates value, elevates the brand, and intrigues customers. The right brand name can be a brand’s most valuable asset, driving differentiation and […]
By Owen Fay . Posted on August 25, 2022On August 24th we had our second product hunt launch, the first one, Google Headline Optimizer was a huge success thanks to our community and supporters. The launch of User Testing by Poll the People was no different. With over 300 votes and over 50 comments, we finished the day as the #2 product! It […]