By Owen Fay . Posted on October 18, 2022

“A brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” -Seth Godin

A name is one of the most important aspects of a brand. It is the first thing that people will see and it will be the thing they remember. A good name can make a brand stand out and win market share, while a bad name can do the opposite.

There are a few things to keep in mind when choosing a name for a brand. You should make sure the name is relevant to the brand and it’s unique. You should also consider pronunciation and spelling to avoid confusion.

Choosing a name for a brand is an important decision. It is something that should be given a lot of thought and consideration. A name can make or break a brand, so choose wisely.

The Importance Of A Name

A name is important for a brand because it gives the idea behind what your brand does. The name should be easy to remember and spell, and it should be something that represents the brand well.

If a brand’s name is difficult to remember or spell, people are less likely to find your business or purchase your products. If the name does not represent the brand well, people may not be interested in the brand.

How To Choose A Name For Your Brand

Your brand name is one of the most important aspects of your business, it is how customers will identify you. So it is important to choose a name that is both memorable and reflective of your brand.

Here are some things to consider when choosing a name for your brand:

  1. Keep it simple. A complex or difficult-to-pronounce name will be hard for customers to remember.
  2. Make sure the name is relevant to your brand. It should be reflective of what you do or what you stand for.
  3. Avoid using common words or terms. This will make it harder for customers to find you online and it could also result in trademark issues.
  4. Be unique. With so many businesses out there, it is important to stand out from the crowd and differentiate yourself from the competition.
  5. Make sure the name is easy to spell. This will make it easier for customers to find you online and it will also help avoid any confusion or misspellings.
  6. Do a thorough search. Before settling on a name, do a thorough search to make sure it is not already being used by another business.
  7. Test your brand name. Once you have a few options test them with Poll the People to create a brand name that users love.

Common Mistakes of Naming A  Brand

There are some mistakes people make when naming their bands.  Some of them include;

Using irrelevant made-up words

You want to be unique so you come up with a made-up word that you think represents your brand well. However, this can backfire because people will not be able to relate to the name and will not be able to remember it. If you want your brand to be remembered, stick to using real words.

Abbreviations in the name of your brand

This might seem like a good idea because it will make your name shorter and easier to remember. However, people will not be able to understand what the abbreviation stands for and it will just end up being confusing. Stick to using the full name of your brand.


Acronyms are also a bad idea for brand names. Like abbreviations, people will not be able to understand what they stand for and they will just be confused. Avoid using acronyms in your brand name.

Numbers & Symbols

Numbers and symbols might seem like a good way to make your brand name stand out, but they will just make it harder for people to remember. Stick to using letters in your brand name.


Misspellings might seem like a good way to make your brand name unique, but they will just make it harder for people to find your brand online and remember it. Stick to using the correct spelling of words in your brand name.

The Consequences Of A Brand-Naming Mistake

It is important to choose a name that is catchy, relevant, and easy to remember. Some companies make the mistake of choosing a name that is confusing, difficult to pronounce, or just plain unappealing. This can have serious consequences for the company, including poor sales, customers forgetting the name, and even legal problems.

When choosing a name for your company or product, avoid common mistakes like choosing a name that is too similar to another company’s name, using made-up words, or using a name that is hard to pronounce.

Instead, choose a name that is short, easy to remember, and relevant to your product or company. With a little thought, you can avoid the consequences of a brand naming mistake.

How To Avoid Making A Brand-Naming Mistake

Do your research

The first and most important step is to do your research. You need to understand your audience, your product, and your competition. Only then can you create a name that will resonate with your target market.

Be creative

When it comes to naming your brand, be creative. Think outside the box and come up with something unique and memorable.

Make it unique

In a sea of generic names, you need to stand out. Be unique and create a name that is unlike any other

Be relevant

Your name needs to be relevant to your product or service. It should be something that accurately represents what you offer.

Keep it short and sweet

Keep it short and sweet. A long or complicated name will be hard for people to remember.

Test your brand name

The best way to evaluate and find the best brand name for your business is to test it with Poll the People. Brand name testing allows you to get feedback on your chosen brand name or compare brand name options with your target market. All you have to do is input your brand name(s), choose your audience, and launch. In minutes you will have valuable insight from real users on your brand name.

Make sure the domain is available

Before you finalize your choice, make sure the corresponding domain name is available. You don’t want to have to change your name down the road because the domain was taken.

Following these tips will help you avoid making a brand naming mistake. Take your time, be creative, and get feedback to ensure you choose the best possible name for your business.

How To Recover From A Brand-Naming Mistake

If you’ve made a mistake with your brand name, don’t panic. There are ways to recover and move forward.

First, take a step back and assess the situation. What went wrong? Was the name too similar to another brand? Was it offensive? Was it hard to pronounce or spell?

Once you’ve identified the problem, you can start to brainstorm some new names. This time, make sure to do your research. Check to see if the name is already in use, make sure it’s easy to pronounce and spell and avoid anything that could be offensive.

Once you’ve settled on a new name, test it. You wouldn’t want to have to go through this process again. Avoid guessing what users want and get their feedback, without blowing your budget. Next, start promoting it and build your brand around the name. Get a new logo, update your website, and make sure everyone in your company is using the new name. You can test all of the aspects of your brand with Poll the People to get on the right track with your brand strategy and design. You may even want to reach out to customers and let them know about the change.

Bonus Tip

  • Don’t be afraid to experiment, try out different names and see what works best for your brand. With brand name testing you can quickly iterate your brand names and find what works.
  • Avoid names that are difficult to pronounce or spell.
  • Keep it simple, a name that is easy to remember is more likely to stick in people’s minds.
  • Make sure the name reflects the values and personality of your brand.

Frequently Asked Questions

What are some common naming brand mistakes?

There are various common mistakes that people make when naming their brands. These include choosing a name that is difficult to pronounce or spell, using a made-up word that doesn’t mean anything or picking a name that is too similar to another brand’s name.

How can I avoid making these mistakes?

There are a few things you can do to avoid making common naming brand mistakes. But, the best way to avoid mistakes is with brand name testing from Poll the People.

What should I do if I’ve already made one of these mistakes?

If you’ve already made a mistake when naming your brand, don’t worry – there are ways to fix it! You can try to change the way you pronounce or spell the name. Then,  explain the meaning of the made-up word to people. Finally, you can try to find a new name that is not too similar to the other brand’s name.


If you’re in the process of naming your brand, avoid making these common mistakes. Brand name mistakes are common, but you want to avoid rework and wasting your time and money. If you stick to these key tips and test your brand name you will be set up for success, knowing you and the customer loves your brand name.

Take the time to do your research, think about what your brand represents, and be creative. With a little effort, you can come up with a name that’s both unique and memorable. If you are ready to start testing your brand name, sign up for free with Poll the People and launch your first test in minutes.

Owen Fay

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